Futuristic Card Design & Branding for Pryzen
Budget: €30 – €250 EUR
Design Brief – Visual Identity & Card Pack for Pryzen
1. Context & Vision
Pryzen is launching a social-betting platform. To support its branding and user experience, the project requires a set of exclusive card-style visuals to represent various utility passes and user badges, including Founder Ring, Sport Spot Pass, Oracle Badge, House Edge Reducer, Season Ticket, Builder Pass, Referral Key, and others.
This document outlines the creative and technical expectations for:
A complete card design system (portrait format), consistent across all visuals.
A graphic identity pack for OpenSea integration and the Pryzen website.
A refined logo version and visual guidelines to ensure coherence across media.
2. Key Objectives
Enhance perceived value of each card through strong visual identity.
Ensure graphic consistency across all collections and platform elements.
Provide web- and mobile-optimized assets.
Refresh and improve the current Pryzen logo to match the new art direction.
3. Deliverables Expected
Category
Description
Formats
Founder Ring Cards
10 unique illustrated cards (portrait format) with premium styling
.psd /.ai + .png (1080×1350)
Sport Spot Pass
Template + sport-specific variations (Football, Basketball, Tennis, Esports) + Pro version
.psd /.ai + .png
Additional Passes
Oracle, House Edge, Season, Builder, Referral, etc. (1 card each)
.psd /.ai + .png
OpenSea Pack
Banner (1400×350 px), Featured Image (600×600 px), Logo (350×350 px)
.png /.jpg + source files
Website Pack
Homepage hero (1920×1080 and 1080×1920), SVG utility icons, Card UI mockups
.svg, .png, .webp
Branding Guidelines
Visual identity document: typography, layout systems, lighting style, mockups
.pdf /.fig
Improved Logo
Modernized version of the Pryzen logo with variations (light/dark background, favicon, minimal)
.svg, .png, .ai
4. Art Direction
Theme: futuristic sports meets cyberpunk; balance between energy and elegance.
Visual Codes: metallic textures, neon accents, dark ambiance, rim-lighting.
Typography: Tech-inspired sans-serif (e.g., "Space Grotesk", "Orbitron").
Card Visual Language: holographic glow, layered depth, light animations.
1. Context & Vision
Pryzen is launching a social-betting platform. To support its branding and user experience, the project requires a set of exclusive card-style visuals to represent various utility passes and user badges, including Founder Ring, Sport Spot Pass, Oracle Badge, House Edge Reducer, Season Ticket, Builder Pass, Referral Key, and others.
This document outlines the creative and technical expectations for:
A complete card design system (portrait format), consistent across all visuals.
A graphic identity pack for OpenSea integration and the Pryzen website.
A refined logo version and visual guidelines to ensure coherence across media.
2. Key Objectives
Enhance perceived value of each card through strong visual identity.
Ensure graphic consistency across all collections and platform elements.
Provide web- and mobile-optimized assets.
Refresh and improve the current Pryzen logo to match the new art direction.
3. Deliverables Expected
Category
Description
Formats
Founder Ring Cards
10 unique illustrated cards (portrait format) with premium styling
.psd /.ai + .png (1080×1350)
Sport Spot Pass
Template + sport-specific variations (Football, Basketball, Tennis, Esports) + Pro version
.psd /.ai + .png
Additional Passes
Oracle, House Edge, Season, Builder, Referral, etc. (1 card each)
.psd /.ai + .png
OpenSea Pack
Banner (1400×350 px), Featured Image (600×600 px), Logo (350×350 px)
.png /.jpg + source files
Website Pack
Homepage hero (1920×1080 and 1080×1920), SVG utility icons, Card UI mockups
.svg, .png, .webp
Branding Guidelines
Visual identity document: typography, layout systems, lighting style, mockups
.pdf /.fig
Improved Logo
Modernized version of the Pryzen logo with variations (light/dark background, favicon, minimal)
.svg, .png, .ai
4. Art Direction
Theme: futuristic sports meets cyberpunk; balance between energy and elegance.
Visual Codes: metallic textures, neon accents, dark ambiance, rim-lighting.
Typography: Tech-inspired sans-serif (e.g., "Space Grotesk", "Orbitron").
Card Visual Language: holographic glow, layered depth, light animations.