Full logo, business image and branding for my fintech app

Project Goal

Design the logo and complete visual brand identity for Finvot — a modern, trustworthy, and human fintech brand built for LATAM users.

The brand should:
• Communicate clarity, order, and calm
• Feel technological but human
• Build instant trust (financial context)
• Avoid cold, corporate, or traditional “bank” aesthetics

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Scope of Work

1. Logo
• Primary logo
• Horizontal and vertical versions
• Color, black, and white versions
• Icon / symbol (usable as app icon or favicon)

2. Visual Identity
• Primary and secondary color palette
• Typography system (main + secondary fonts)
• Basic logo usage rules
• Overall visual style (clean, modern, minimal)

3. Brand Kit / Basic Guidelines
• Correct and incorrect logo usage
• Example applications:
• Web / app
• WhatsApp / notifications
• Social media
• Final editable files (Figma, Illustrator, or similar)

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Style References (conceptual, not for copying)
• Modern fintech
• Clean, minimal design
• Feeling of “mental order” and control
• Calm, not aggressive
• Not crypto, not speculative

If you’re familiar with brands like:
• Nubank (trust + warmth)
• Notion (visual clarity)
• Linear / Stripe (elegant simplicity)

That’s the level of design thinking we’re looking for.

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Brand Personality (very important)

Finvot should feel like:
• A smart financial ally
• That explains without judging
• Guides without forcing
• Reduces financial anxiety

Please avoid:
• Traditional bank-style branding
• Heavy financial jargon
• Overly complex or loud visuals
• Exaggerated or unrealistic promises