Full Company Rebranding & Identity Overhaul
Budget: £250 – £750 GBP
I’m ready to leave my current look behind and position the business so strongly that competitors feel the difference at first glance. The brief is wide-open: a fresh company name, a distinctive logo, a cohesive colour palette and every supporting asset required to scale—think typography choices, usage guidelines, social media treatments, stationery mocks and anything else you feel will cement a consistent presence across all touch-points.
The guiding idea is simple: elevate perceptions of quality while signalling that we’re here to change the pace of the industry. I want the brand to feel confident, forward-thinking and unmistakably ours, not an echo of anyone else in the market.
Key Deliverables
• 3–5 strategic name concepts with rationale
• Primary logo plus lock-ups and clear-space rules
• Core and secondary colour palettes with HEX, RGB and CMYK references
• Suggested typography pairings and hierarchy guidelines
• A concise brand style guide (PDF) compiling usage rules, voice/tone cues and sample applications
• Mock-ups for social headers, email signatures and business cards to illustrate real-world deployment
Acceptance Criteria
• Each asset must work seamlessly in print and digital formats.
• The style guide should enable any designer to replicate the look without ambiguity.
• Final files supplied in vector (AI/SVG), layered PSD where relevant, and web-ready PNG/JPG.
If you thrive on crafting identities that instantly differentiate a company, let’s talk about timelines and the creative process you’d recommend.
The guiding idea is simple: elevate perceptions of quality while signalling that we’re here to change the pace of the industry. I want the brand to feel confident, forward-thinking and unmistakably ours, not an echo of anyone else in the market.
Key Deliverables
• 3–5 strategic name concepts with rationale
• Primary logo plus lock-ups and clear-space rules
• Core and secondary colour palettes with HEX, RGB and CMYK references
• Suggested typography pairings and hierarchy guidelines
• A concise brand style guide (PDF) compiling usage rules, voice/tone cues and sample applications
• Mock-ups for social headers, email signatures and business cards to illustrate real-world deployment
Acceptance Criteria
• Each asset must work seamlessly in print and digital formats.
• The style guide should enable any designer to replicate the look without ambiguity.
• Final files supplied in vector (AI/SVG), layered PSD where relevant, and web-ready PNG/JPG.
If you thrive on crafting identities that instantly differentiate a company, let’s talk about timelines and the creative process you’d recommend.