Full Brand Suite for Learning App

I’m preparing to launch a UK-based learning mobile app aimed at both parents and students, and I need an experienced designer who can shape a fun, playful brand identity from the ground up while still weaving in a few legacy elements I’ll share for reference.

First, I’d like you to establish the core identity: a primary logo with an icon variant, a colour palette that works in light and dark modes, a clear typography system for headings, body copy and UI labels, plus an iOS- and Android-ready app icon. Once that foundation feels right, we can roll it out across the rest of the assets.

Deliverables
• Core Brand Identity (logo suite, colours, typography, app icon)
• App-ready assets (splash/launch screen and a 3–5 s logo-reveal animation)
• Social media launch kit for Instagram and TikTok: short ad videos, static posts, reusable branded templates, profile banner and bio graphics
• Marketing collateral: a conversion-focused landing page design and printable flyers/PDFs for schools or tutoring centres

Please supply layered source files (AI/PSD/Figma as appropriate), web and app-ready exports, and clear guidelines so my in-house team can stay on brand after hand-off. If you’re comfortable delivering the animation in Lottie or MP4, let me know—either format works.

I’m open to fresh ideas as long as the end result remains energetic, approachable and appealing to both kids and their parents. Looking forward to seeing how you’d bring this brand to life!

Feel free to participate in the contest and share links to your portfolios.