Fitness Brand Logo & UI UX design

I’ve just launched a women-focused fitness label and now need a cohesive visual identity that feels simple and clean. The core audience is women aged 20–40 who view health and beauty as a lifestyle, so every graphic element should communicate clarity, freshness, and quiet confidence rather than loud gym clichés.
UI UX design: Shopify ready

Here’s what has to come together:
• A versatile logo suite—primary lock-up plus an icon that still reads at avatar size for Instagram, TikTok, and the Shopify favicon.
• A balanced color palette—one dominant hue with complementary accents and neutral tones that translate well from screen to print.
• A mini brand kit for my Shopify developer—typography suggestions, spacing rules, mood-board imagery, and any layered files needed to drop the design straight into the theme.

Files must arrive in SVG, PNG, PDF, and the original editable format (AI or Figma). Color codes should be supplied in HEX, RGB, and CMYK, with naming conventions kept consistent for a painless hand-off.

Acceptance criteria
1. Logo is legible at 32 × 32 px.
2. Palette meets WCAG AA contrast for body text.
3. All assets are royalty-free and cleared for commercial use.