Fitness Brand Identity
Budget: $2 – $8 USD
I’m launching an online weight-loss coaching brand, but the identity I’m after leans more toward a run-club / heritage athletic aesthetic than typical fitness branding. Think classic, understated, and confident — something that would feel just as natural on a long-sleeve tee at a Sunday run as it does on a website.
Visually, I’m drawn to a vintage-meets-modern look: clean, timeless, and built to last. The color palette should feel calm and trustworthy rather than loud — muted blues, deep teals, soft greys, or slightly worn tones that suggest consistency, discipline, and progress over time.
Here’s what I’m looking for:
• A primary logo for everyday use across website, social media, and digital touchpoints.
• A bold, larger back logo designed specifically for apparel, inspired by classic run clubs and athletic crews.
• A clean, product-ready graphic for the front of a T-shirt, plus a complementary design for a stainless-steel water bottle.
• Final delivery in vector formats (AI / SVG), plus transparent PNGs and print-ready PDFs — including full color codes and font names for future consistency.
Design directions I’d like explored:
– An icon or symbol that represents progress, movement, or long-term transformation (subtle, not gimmicky).
– A strong standalone wordmark using my business name.
– An optional tagline lock-up for situations where space and context allow.
I have early sketches and mood-board references ready to share as soon as we start. From there, I want this to be a collaborative process — ideation, refinement, and iteration until everything feels right. Generous revisions are important to me, as I want to be actively involved throughout the creative journey rather than simply approving a final concept.
If you’re comfortable working in Illustrator, Photoshop, or other industry-standard tools, and you enjoy translating classic run-club energy into modern fitness branding, I’d love to hear how you’d approach this project — and see a few relevant portfolio examples that align with this style.
Visually, I’m drawn to a vintage-meets-modern look: clean, timeless, and built to last. The color palette should feel calm and trustworthy rather than loud — muted blues, deep teals, soft greys, or slightly worn tones that suggest consistency, discipline, and progress over time.
Here’s what I’m looking for:
• A primary logo for everyday use across website, social media, and digital touchpoints.
• A bold, larger back logo designed specifically for apparel, inspired by classic run clubs and athletic crews.
• A clean, product-ready graphic for the front of a T-shirt, plus a complementary design for a stainless-steel water bottle.
• Final delivery in vector formats (AI / SVG), plus transparent PNGs and print-ready PDFs — including full color codes and font names for future consistency.
Design directions I’d like explored:
– An icon or symbol that represents progress, movement, or long-term transformation (subtle, not gimmicky).
– A strong standalone wordmark using my business name.
– An optional tagline lock-up for situations where space and context allow.
I have early sketches and mood-board references ready to share as soon as we start. From there, I want this to be a collaborative process — ideation, refinement, and iteration until everything feels right. Generous revisions are important to me, as I want to be actively involved throughout the creative journey rather than simply approving a final concept.
If you’re comfortable working in Illustrator, Photoshop, or other industry-standard tools, and you enjoy translating classic run-club energy into modern fitness branding, I’d love to hear how you’d approach this project — and see a few relevant portfolio examples that align with this style.