Fashion eye for a beauty Brand Identity Refresh
Budget: $30 – $250 USD
I’m relaunching my fashion concept and, although the logo, banner and site are in place, the visuals still don’t capture the iconic, high-style energy I have in mind. I want to realign the brand for today’s market by refining three core elements: the logo itself, a distinctive colour palette and a typography system that holds everything together.
Here’s how I picture the collaboration:
– We begin with a quick audit of what exists. I’ll share the current artwork, brand story and mood-board so you can see exactly where the gaps are.
– You propose fresh logo treatments (vector-ready), build a cohesive palette with precise HEX/CMYK/RGB values and select complementary typefaces that read beautifully on screen and print.
– Together we stress-test the new identity across sample touchpoints—web banners, look-book spreads, social tiles—so we know it scales and stays consistent.
Acceptance criteria
• Updated logo supplied in AI, SVG and high-res PNG.
• Colour guide with codes and usage notes.
• Typography sheet detailing primary, secondary and accent fonts plus hierarchy rules.
Tools you’re comfortable with—Illustrator, Photoshop, InDesign, Figma or similar—are all welcome as long as the final files remain fully editable. If this sounds like the kind of creative stretch you enjoy, let’s make this brand feel as iconic on screen as it does in my head.
Here’s how I picture the collaboration:
– We begin with a quick audit of what exists. I’ll share the current artwork, brand story and mood-board so you can see exactly where the gaps are.
– You propose fresh logo treatments (vector-ready), build a cohesive palette with precise HEX/CMYK/RGB values and select complementary typefaces that read beautifully on screen and print.
– Together we stress-test the new identity across sample touchpoints—web banners, look-book spreads, social tiles—so we know it scales and stays consistent.
Acceptance criteria
• Updated logo supplied in AI, SVG and high-res PNG.
• Colour guide with codes and usage notes.
• Typography sheet detailing primary, secondary and accent fonts plus hierarchy rules.
Tools you’re comfortable with—Illustrator, Photoshop, InDesign, Figma or similar—are all welcome as long as the final files remain fully editable. If this sounds like the kind of creative stretch you enjoy, let’s make this brand feel as iconic on screen as it does in my head.