Faith-Based Motocross Brand Design

Brand Designer Needed for New Faith-Based Motocross Lifestyle Brand (Long-Term Partnership)

About Us

I’m launching Rooted & Roosted Moto Co., a faith-based motocross lifestyle apparel brand built around faith, family, racing, hard work, and community.

This is more than a clothing brand. My goal is to build a recognizable lifestyle brand that grows into apparel, accessories, racing merchandise, and eventually a retail presence.

I’m looking for an experienced brand designer who wants to grow with my company over the long term.

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Important

This is NOT a one-time logo project.

I’m looking for someone who can become my primary designer and help create a consistent, professional brand as we continue releasing new collections and products.

This project is Phase 1 of a long-term partnership. The initial milestone focuses on refining my brand identity and creating the foundation for everything that follows. Additional work will be completed through future paid milestones.

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About the Brand

Rooted & Roosted Moto Co. is built around:

• Faith
• Family
• Motocross
• Hard Work
• Community
• Adventure
• Heritage
• Authenticity

I want the brand to feel premium, timeless, rugged, and authentic while still being clean and modern.

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Current Status

The business has already been legally formed.

I already have:

• Business name
• Brand vision
• Mission statement
• Core values
• Brand colors
• Typography direction
• Website started
• Social media accounts
• Logo concepts
• Product ideas
• Brand guide started

I need a professional designer to elevate everything into a polished, cohesive brand identity.

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Phase 1 Deliverables

The first milestone should include:

Brand Identity

• Primary logo
• Secondary logo
• Badge logo
• Icon/Monogram
• Horizontal logo
• Vertical logo
• Black version
• White version
• Color variations

Brand Guide

• Color palette
• Typography
• Logo usage guidelines
• Brand elements
• Graphic treatments

Business Materials

• Business card
• Email signature

Please provide all final artwork in:

• AI
• EPS
• SVG
• PDF
• PNG (transparent)
• JPG

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Future Paid Milestones

After Phase 1, I will continue hiring the selected designer for future work including:

• Website graphics
• Homepage banners
• Collection graphics
• Packaging
• Stickers
• Hang tags
• Sleeve tags
• Woven labels
• Hat patches
• Apparel graphics
• Graphic t-shirts
• Hoodie collections
• Youth collections
• Women’s collections
• Men’s collections
• Seasonal releases
• Social media graphics
• Email marketing graphics
• Product launch graphics
• Advertising materials
• Trade show displays
• Decals
• Future branding projects

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Brand Style

The overall style should feel:

• Vintage
• Rugged
• Premium
• Clean
• Authentic
• Timeless
• Outdoor
• Motorsport Inspired
• Lifestyle Focused

The brand should appeal to motocross families while also being wearable every day.

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Inspiration

Some brands whose quality and professionalism I admire include:

• Fasthouse
• Fox Racing
• Troy Lee Designs
• FMF Racing
• YETI
• Howler Brothers
• Wrangler
• Ariat
• Dixxon
• Patagonia

I am NOT looking to copy these brands.

They simply represent the level of professionalism, quality, storytelling, and lifestyle branding I’m hoping to achieve.

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What I’m Looking For

I’m looking for someone who:

✔ Has experience creating complete brand identities

✔ Has apparel design experience

✔ Understands screen printing and embroidery requirements

✔ Creates original artwork

✔ Works in Adobe Illustrator using vector files

✔ Communicates well

✔ Meets deadlines

✔ Wants a long-term working relationship

✔ Enjoys collaborating and sharing creative ideas

Quality is far more important to me than speed. I’m looking for someone who asks thoughtful questions, communicates well, and genuinely wants to help build something meaningful over the long term.

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Please Answer These Questions

When submitting your proposal, please include:

1. Which project in your portfolio is most similar to the brand I’m building?
2. If you became my brand designer, what would be the first thing you would improve?
3. What excites you most about working on a faith-based motocross lifestyle brand?
4. Please include examples of:

* Branding projects
* Apparel graphics
* Logos
* Lifestyle brands
* Motorsports, outdoor, western, or clothing brands (if applicable)

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Goal

I’m not looking for the cheapest designer.

I’m looking for the right designer who can help build a brand that people recognize and trust for years to come.

I already have a strong vision for my brand and have attached examples of my current direction. These examples are intended to communicate the overall style and identity I’m building. I’m looking for a designer who can elevate and refine this vision with original, professional work rather than simply recreate what I’ve already started.

If this project goes well, I hope to continue working together as Rooted & Roosted Moto Co. grows.

I look forward to finding someone who’s excited to become part of this journey.