Evolutionary Brand Identity Redesign
Budget: $30 – $250 USD
Logo & Brand Identity Redesign for an Electronic Reliability Engineering Company
We are looking for an experienced branding and logo designer to modernize the visual identity of our engineering company.
Our company is a Mexican engineering firm specializing in electronic reliability, laboratory testing, industrial consulting, ESD flooring, and specialized engineering services. More than 75% of our business comes from our Electronic Reliability Laboratory, so our brand should primarily reflect this expertise while remaining flexible enough to represent our broader engineering services.
What we’re looking for
We are not looking for a completely new brand. Instead, we want an evolutionary redesign that preserves the essence and recognition of our current logo while making it cleaner, more modern, and more professional.
The current logo incorporates PCB (printed circuit board) traces, which represent our electronic engineering background. We’d like to keep this concept but reinterpret it in a more elegant, minimal, and timeless way.
The new identity should communicate:
* Engineering expertise
* Electronic reliability
* Precision
* Innovation
* Trust
* Technical excellence
* Quality
* Stability
* Professionalism
Preferred style
* Modern
* Minimalist
* Premium
* Technical
* Clean
* Timeless
* Corporate
We prefer to avoid generic engineering icons such as gears, wrenches, factories, or lightning bolts. The design should feel distinctive and sophisticated.
Deliverables
* Main logo
* Secondary logo variations
* Icon/favicon
* Horizontal and vertical versions
* Black & white and color versions
* AI, SVG, EPS, PDF, PNG (transparent), and JPG files
* Basic brand color palette and typography recommendations
Applications
The logo will be used on:
* Website
* Business cards
* Letterhead
* Presentations
* Laboratory equipment
* Uniforms and embroidered polos
* Safety equipment
* Vehicles
* Signage
* Social media
* Promotional products
Ideal freelancer
We’re looking for someone with experience designing corporate identities for engineering, industrial, manufacturing, electronics, technology, or B2B companies. Please include examples of similar work in your portfolio.
We are looking for an experienced branding and logo designer to modernize the visual identity of our engineering company.
Our company is a Mexican engineering firm specializing in electronic reliability, laboratory testing, industrial consulting, ESD flooring, and specialized engineering services. More than 75% of our business comes from our Electronic Reliability Laboratory, so our brand should primarily reflect this expertise while remaining flexible enough to represent our broader engineering services.
What we’re looking for
We are not looking for a completely new brand. Instead, we want an evolutionary redesign that preserves the essence and recognition of our current logo while making it cleaner, more modern, and more professional.
The current logo incorporates PCB (printed circuit board) traces, which represent our electronic engineering background. We’d like to keep this concept but reinterpret it in a more elegant, minimal, and timeless way.
The new identity should communicate:
* Engineering expertise
* Electronic reliability
* Precision
* Innovation
* Trust
* Technical excellence
* Quality
* Stability
* Professionalism
Preferred style
* Modern
* Minimalist
* Premium
* Technical
* Clean
* Timeless
* Corporate
We prefer to avoid generic engineering icons such as gears, wrenches, factories, or lightning bolts. The design should feel distinctive and sophisticated.
Deliverables
* Main logo
* Secondary logo variations
* Icon/favicon
* Horizontal and vertical versions
* Black & white and color versions
* AI, SVG, EPS, PDF, PNG (transparent), and JPG files
* Basic brand color palette and typography recommendations
Applications
The logo will be used on:
* Website
* Business cards
* Letterhead
* Presentations
* Laboratory equipment
* Uniforms and embroidered polos
* Safety equipment
* Vehicles
* Signage
* Social media
* Promotional products
Ideal freelancer
We’re looking for someone with experience designing corporate identities for engineering, industrial, manufacturing, electronics, technology, or B2B companies. Please include examples of similar work in your portfolio.