Empowering Girlhood Community Branding

Project Description

I’m looking to hire a creative and detail oriented brand designer to build a complete brand identity for a community project called Girlhood.

This is for a women focused community that creates safe, welcoming spaces for girls to connect, participate in activities, and build genuine friendships. The brand should feel warm, empowering, modern, and emotionally safe, not childish, not corporate.

This project is branding focused, not just a logo.

Scope of Work

The selected freelancer will be responsible for delivering a full brand system, including:

1. Brand Identity
• Logo (primary + secondary variations)
• Brand mark / icon usage
• Clear logo usage guidelines

2. Color Palette
• Primary & secondary colors
• Accent colors
• HEX / RGB / CMYK codes
• Accessibility-friendly contrast recommendations

3. Typography
• Primary brand font
• Secondary/supporting font
• Usage guidelines (headlines, body, captions, quotes)

4. Visual Elements
• Brand patterns
• Vectors / shapes / graphic elements
• Icon style direction (if applicable)

5. Social Media Templates
• Instagram post templates
• Instagram story templates
• Highlight covers
• Quote / announcement templates
(All editable formats)

6. Brand Guidelines
• A simple but clear brand guideline document covering:
• Brand personality
• Tone & visual direction
• How to use colors, fonts, and elements consistently

Deliverables
• Editable source files (Figma / Adobe Illustrator / PSD — specify what you use)
• Exported assets ready for use
• Brand guideline document (PDF or Figma)
• Social media templates ready to duplicate and reuse

Ideal Freelancer

I’m looking for someone who:
• Has strong branding & identity experience
• Understands community, lifestyle, or female-focused brands
• Can translate emotion and values into visuals
• Communicates clearly and meets deadlines
• Is comfortable working with feedback and iteration

To Apply, Please Include
1. A short introduction about you
2. Relevant branding projects (portfolio links required)
3. Your proposed timeline
4. Your total cost for this project
5. The tools you work with (Figma, Adobe, etc.)

Applications without a portfolio will not be considered.

Project Type

One time project with potential for future design work.