Emotionally Powerful Brand Design for Xanababy
Budget: €250 – €750 EUR
Project: Logo & Full Brand Identity Design for Xanababy
About the Brand:
Xanababy is a science-based, emotionally powerful brand that helps mothers with babies aged 0–2 achieve deep, restful nights without giving up breastfeeding, without letting their baby cry, and without breaking the bond.
Our mission is to bring relief, peace, and transformational support to exhausted mothers through a respectful, loving method grounded in neuroscience and attachment.
We already have a validated method, a mobile app, hundreds of testimonials, and a vibrant mother community. Now we want a visual identity that reflects the magic and emotional transformation we offer.
What we need:
We’re looking for a brand designer to create a powerful logo and complete brand manual, following a similar emotional and symbolic process to the one used for the Airbnb “Bélo” logo.
This is not just a design task – we want a symbol that represents our promise, our purpose, and our soul.
What we value in your proposal:
Experience creating emotionally resonant brand identities
Ability to translate feelings into meaningful visual symbols
Strategic thinking beyond aesthetics
Familiarity with the Airbnb logo case or similar projects is a big plus
Clear communication and openness to emotional and symbolic feedback
Deliverables:
Final logo in vector format (AI, SVG, PNG, JPG – white & transparent background)
Full brand manual, including:
Logo usage guidelines
Color palette
Font recommendations
Basic applications (Instagram, mobile app, packaging, website)
Secondary iconography
Visual tone and emotional direction
Monochrome and color versions
Logo mockups in real-life situations (IG profile, app icon, business card, etc.)
How to apply:
Please include:
A link to your portfolio (especially with similar emotional/symbolic projects)
A short message explaining how you would approach this project
If you’ve worked with maternal, baby, or wellness brands – let us know!
About the Brand:
Xanababy is a science-based, emotionally powerful brand that helps mothers with babies aged 0–2 achieve deep, restful nights without giving up breastfeeding, without letting their baby cry, and without breaking the bond.
Our mission is to bring relief, peace, and transformational support to exhausted mothers through a respectful, loving method grounded in neuroscience and attachment.
We already have a validated method, a mobile app, hundreds of testimonials, and a vibrant mother community. Now we want a visual identity that reflects the magic and emotional transformation we offer.
What we need:
We’re looking for a brand designer to create a powerful logo and complete brand manual, following a similar emotional and symbolic process to the one used for the Airbnb “Bélo” logo.
This is not just a design task – we want a symbol that represents our promise, our purpose, and our soul.
What we value in your proposal:
Experience creating emotionally resonant brand identities
Ability to translate feelings into meaningful visual symbols
Strategic thinking beyond aesthetics
Familiarity with the Airbnb logo case or similar projects is a big plus
Clear communication and openness to emotional and symbolic feedback
Deliverables:
Final logo in vector format (AI, SVG, PNG, JPG – white & transparent background)
Full brand manual, including:
Logo usage guidelines
Color palette
Font recommendations
Basic applications (Instagram, mobile app, packaging, website)
Secondary iconography
Visual tone and emotional direction
Monochrome and color versions
Logo mockups in real-life situations (IG profile, app icon, business card, etc.)
How to apply:
Please include:
A link to your portfolio (especially with similar emotional/symbolic projects)
A short message explaining how you would approach this project
If you’ve worked with maternal, baby, or wellness brands – let us know!