Educational Tech Caption Writing
Budget: $15 – $25 USD
I’m preparing to roll out a new technology product aimed at everyday consumers and I want its social-media voice to feel clear, helpful, and a little inspiring. To do that I need a copywriter who can turn technical features into short educational nuggets that anyone can understand while still sounding fresh enough to stop a thumb-scroll.
Here’s how I picture the work: you’ll study a brief on the product’s main benefits, then build a bank of captions that explain those benefits in friendly, informative language. Think of the tone you might find in a quick “did-you-know?” post—simple but fact-rich, never salesy or overly formal. I’ll supply brand guidelines, keywords, and any specs for character counts on platforms like Instagram, Facebook, and TikTok.
Deliverables I’m looking for:
• 20 original captions (30-90 words each), ready for multi-platform use
• 2 flexible hashtag sets that keep discoverability high without sounding spammy
• A one-page rationale showing how each caption ties back to the product features and target audience insight
Once I sign off on the first three sample captions, feel free to finish the rest. Final files can arrive in a Google Doc or a neatly formatted Word file—whichever is faster for you. If you’ve handled consumer-facing tech copy before, send a link or two so I can see your style. After that, I’ll share the full brief and timelines so we can get started right away.
Here’s how I picture the work: you’ll study a brief on the product’s main benefits, then build a bank of captions that explain those benefits in friendly, informative language. Think of the tone you might find in a quick “did-you-know?” post—simple but fact-rich, never salesy or overly formal. I’ll supply brand guidelines, keywords, and any specs for character counts on platforms like Instagram, Facebook, and TikTok.
Deliverables I’m looking for:
• 20 original captions (30-90 words each), ready for multi-platform use
• 2 flexible hashtag sets that keep discoverability high without sounding spammy
• A one-page rationale showing how each caption ties back to the product features and target audience insight
Once I sign off on the first three sample captions, feel free to finish the rest. Final files can arrive in a Google Doc or a neatly formatted Word file—whichever is faster for you. If you’ve handled consumer-facing tech copy before, send a link or two so I can see your style. After that, I’ll share the full brief and timelines so we can get started right away.