Educational Kids Brand Identity -- 2

Job ID: 40232936

Budget: ₹75,000 – ₹150,000 INR

I’m building a children’s label that spans clothing, toys, and lifestyle accessories, and I want every touch-point to feel consistently “smart fun.” To get there I need a designer who can translate an educational-and-developmental theme into a complete visual and verbal identity.

The scope covers three core elements—logo design, colour scheme, and typography—and I’d like each of them to sit inside a bigger narrative that explains who we are, what we stand for, and how parents and kids should feel when they meet the brand. Think of it as a mini brand book: a clear story, a memorable mark, a palette that invites curiosity, and type choices that stay legible across everything from tiny clothing tags to large retail signage.

There’s no rush on delivery, so you’ll have space to iterate, test ideas, and refine the story until it’s just right. When we’re finished I expect:

• A primary and secondary logo suite supplied as AI, SVG, PDF, PNG.
• A colour palette with HEX, RGB, CMYK, and Pantone equivalents plus usage guidance.
• Typography recommendations with licensing notes and hierarchy rules.
• A succinct brand story (mission, values, tone of voice) woven into a short deck or PDF.

If you love mixing playful visuals with purpose-driven storytelling, let’s chat and start sketching the future of this kids’ brand together.