Educational Brand Digital Transformation
Budget: $250 – $750 CAD
I’m ready to elevate my proven 7-year teaching method into a premium digital experience for families across Canada. At the moment, I only have a basic site, so your role is to execute the transformation that leaves us with a fully integrated, revenue-ready platform.
Scope of work
• WordPress LMS build – Re-design the site in a clean, minimalist style, then install and secure LearnDash (or MemberPress) to deliver protected content. The system must support course enrollment & tracking, interactive quizzes, and robust progress-report analytics.
• Branding & UX – Craft a high-end visual identity and map the entire “Premium Client Journey,” from a Calendly discovery call right through to an automated PDF assessment report for each student.
• Business operations – Connect Stripe for payments, QuickBooks for accounting, and a CRM for segmented email automations so every touchpoint is logged and actionable.
• Marketing engine – Set up an evergreen sales funnel, define a content calendar for LinkedIn, Instagram, and TikTok, and launch the first targeted ad campaigns.
• Educational assets – Professionally format all worksheets plus the signature “Salis Welcome Kit” using Canva or Adobe tools.
Acceptance criteria
1. New site passes security audit and loads in under three seconds.
2. All LMS functions are live with at least one sample course, quiz, and analytic report verified.
3. Stripe test transactions sync flawlessly to QuickBooks.
4. Automated funnel sends the correct email sequence after both discovery calls and purchases.
5. Marketing dashboards report baseline metrics for social and ads.
6. Branded collateral delivered in editable source files and print-ready PDFs.
If you excel at weaving tech, design, and strategy into a seamless whole, I’d love to see how you would run this sprint.
Language: Fluent Arabic and English are highly preferred (to handle Arabic content and curriculum formatting).
Scope of work
• WordPress LMS build – Re-design the site in a clean, minimalist style, then install and secure LearnDash (or MemberPress) to deliver protected content. The system must support course enrollment & tracking, interactive quizzes, and robust progress-report analytics.
• Branding & UX – Craft a high-end visual identity and map the entire “Premium Client Journey,” from a Calendly discovery call right through to an automated PDF assessment report for each student.
• Business operations – Connect Stripe for payments, QuickBooks for accounting, and a CRM for segmented email automations so every touchpoint is logged and actionable.
• Marketing engine – Set up an evergreen sales funnel, define a content calendar for LinkedIn, Instagram, and TikTok, and launch the first targeted ad campaigns.
• Educational assets – Professionally format all worksheets plus the signature “Salis Welcome Kit” using Canva or Adobe tools.
Acceptance criteria
1. New site passes security audit and loads in under three seconds.
2. All LMS functions are live with at least one sample course, quiz, and analytic report verified.
3. Stripe test transactions sync flawlessly to QuickBooks.
4. Automated funnel sends the correct email sequence after both discovery calls and purchases.
5. Marketing dashboards report baseline metrics for social and ads.
6. Branded collateral delivered in editable source files and print-ready PDFs.
If you excel at weaving tech, design, and strategy into a seamless whole, I’d love to see how you would run this sprint.
Language: Fluent Arabic and English are highly preferred (to handle Arabic content and curriculum formatting).