Dynamic Marketer for TCG/RPG Platform
Budget: €12 – €15 EUR
About Deck 'n Role:
Deck 'n Role is an innovative web platform designed for TCG (Trading Card Game) tournaments and RPG (Role-Playing Game) campaigns. It enables players to organize, join, and manage games easily, combining powerful event management tools with an engaging community experience.
Target Audience:
Primary Market: Italy (major cities & gaming communities)
Secondary Market: Europe (with focus on Germany, France, Spain, UK)
User Profiles:
TCG Players & Organizers – Interested in competitive play and tournaments.
RPG Game Masters & Players – Looking for campaign organization and group matching.
Gaming Stores & Clubs – Potential partners for local game events.
Marketing Goals:
- Brand Awareness & Community Growth
- Increase visibility among TCG & RPG players in Italy.
- Position Deck 'n Role as a go-to platform for tournament & campaign management.
- User Acquisition & Engagement
- Drive sign-ups and activity on the platform
- Promote early adoption among game organizers.
- Foster an active community via Discord, social media, and gaming forums.
- Partnerships & Influencer Outreach
- Collaborate with gaming stores, event organizers, and influencers.
Required Marketing Services:
- Social Media Marketing (SMM)
- Facebook, Instagram, Twitter, TikTok
- Community engagement & content creation (memes, guides, event promos)
- Paid advertising campaigns (Facebook Ads, Google Ads)
- SEO & Content Marketing
- Blog posts & website SEO optimization
- Keyword research for TCG & RPG niches
- Press releases and guest articles on gaming websites
- Influencer & Partnership Outreach with gaming stores & tournament organizers
- Email Marketing & Retargeting
- Event Promotion
Budget & Timeline:
- Initial Campaign Duration: 3-6 months
- Budget: Open to proposals (phased approach preferred)
- Performance Metrics: Sign-ups, engagement rate, event participation
Additional Notes:
- Must focus on Italian market first, with phased expansion to Europe.
- Looking for freelancers or agencies with experience in gaming communities.
- Open to creative strategies beyond standard digital marketing.
Deck 'n Role is an innovative web platform designed for TCG (Trading Card Game) tournaments and RPG (Role-Playing Game) campaigns. It enables players to organize, join, and manage games easily, combining powerful event management tools with an engaging community experience.
Target Audience:
Primary Market: Italy (major cities & gaming communities)
Secondary Market: Europe (with focus on Germany, France, Spain, UK)
User Profiles:
TCG Players & Organizers – Interested in competitive play and tournaments.
RPG Game Masters & Players – Looking for campaign organization and group matching.
Gaming Stores & Clubs – Potential partners for local game events.
Marketing Goals:
- Brand Awareness & Community Growth
- Increase visibility among TCG & RPG players in Italy.
- Position Deck 'n Role as a go-to platform for tournament & campaign management.
- User Acquisition & Engagement
- Drive sign-ups and activity on the platform
- Promote early adoption among game organizers.
- Foster an active community via Discord, social media, and gaming forums.
- Partnerships & Influencer Outreach
- Collaborate with gaming stores, event organizers, and influencers.
Required Marketing Services:
- Social Media Marketing (SMM)
- Facebook, Instagram, Twitter, TikTok
- Community engagement & content creation (memes, guides, event promos)
- Paid advertising campaigns (Facebook Ads, Google Ads)
- SEO & Content Marketing
- Blog posts & website SEO optimization
- Keyword research for TCG & RPG niches
- Press releases and guest articles on gaming websites
- Influencer & Partnership Outreach with gaming stores & tournament organizers
- Email Marketing & Retargeting
- Event Promotion
Budget & Timeline:
- Initial Campaign Duration: 3-6 months
- Budget: Open to proposals (phased approach preferred)
- Performance Metrics: Sign-ups, engagement rate, event participation
Additional Notes:
- Must focus on Italian market first, with phased expansion to Europe.
- Looking for freelancers or agencies with experience in gaming communities.
- Open to creative strategies beyond standard digital marketing.