Dive Resort Brand Guidelines

I want to distill the look and feel of our dive resort into a clear, easy-to-use set of brand guidelines that my whole team can follow in marketing campaigns, social media posts, signage, and print collateral. The core of the document must cover three pillars: proper logo usage across light and dark backgrounds, a consistent color palette that evokes who we are (we take a lot of inspiration from the traditional bark paintings in the region, so it would be great if we can keep the look and feel of those bark paintings -- as our logo is also taken from the bark paintings), and typography rules that balance adventure with a touch of luxury that can be used on our website and on-site marketing materials.

Our guests are ocean lovers who care deeply about conservation and who seek both excitement and comfort, so the visual language needs to speak to that mindset: clean but refined typefaces and usage examples that feel modern without losing authenticity.

Deliverables
• A fully designed, print-ready PDF (and editable source files) detailing logo usage, color palette (with HEX, RGB, CMYK, and Pantone references), and typography specifications (web and print).
• Practical application mock-ups—at least four—showing the system in action on items like signage, brochures, or Instagram posts.
• A final asset pack containing logos in multiple formats, color swatches, and font files or licensing links.

Attached is a more detailed brief, including our logo and other examples we have done. Our current website is papua-diving.com , but we'd like to revisit the color palette -- going back to the colors of the bark paintings.