Digital Brand Launch: Construction Consulting

Job Title:
Construction Consulting Brand & Website Launch – Logo, Website, Content, Social Media & Traffic Strategy

Job Description:
I’m a seasoned construction consultant launching a new business focused on supporting general contractors, subcontractors, and homeowners from planning through completion — including entitlements, consultant management, estimating, value engineering, contract administration, pay apps, compliance, and closeout.

I’m seeking a freelancer or small team to help develop and launch my brand and digital presence — and most importantly, help generate traffic and leads through professional content and outreach strategies.

Scope of Work Includes:
1. Branding & Visual Identity

Design a professional logo

Create a basic brand kit (colors, fonts, usage)

Business card and email signature design

2. Website Design & Build

4–5 page website: Home, About, Services, Projects (optional), Contact

Built on Wix, Squarespace, or WordPress (open to recommendations)

Mobile-friendly, SEO-ready

Contact form, email integration, basic analytics setup

3. Website & Marketing Copy

Write concise, benefit-driven content for each page

Communicate trust, technical experience, and service value

Optional: 1-page PDF capability statement

4. Social Media Setup & Content

Create and optimize LinkedIn Company Page

Refine and position my personal LinkedIn profile

Create branded post templates

Draft 3–5 initial LinkedIn posts to drive attention to my services

5. Traffic Generation Strategy

Recommend and implement basic SEO best practices

Suggest and/or set up tools for blog content, Google Business, and directory listings

Assist in developing a plan for organic lead generation via LinkedIn, Google, or content outreach

Ideal Freelancer or Team Has:
Experience working with construction, real estate, or service-based consultants

Ability to combine brand design, copywriting, and online growth strategy

Strong portfolio including websites and lead-generation work

Bonus: Understanding of B2B marketing and lead funnels for consultants

Deliverables:
Logo and brand files (PNG, SVG, fonts, palette)

Live website with SEO metadata and lead capture

Copywriting for all pages + PDF capability statement

LinkedIn Company Page and profile assets

Social post templates and launch content

Google Business profile setup (if applicable)

Basic strategy for driving traffic and generating leads