Custom Brand Logo Creation

I’m launching a new brand and need a distinctive logo that captures its personality. I already know this will be a Brand logo and I’m open to seeing a range of approaches—minimalistic, illustrative, and strong typography—provided everything feels cohesive under one visual concept.

Here’s what I’m after:
• Three original logo concepts presented in vector format.
• A unique, custom-drawn font treatment for the brand name (I don’t want an off-the-shelf typeface).
• Up to two rounds of refinements on the chosen concept.
• Final deliverables supplied as AI, SVG, PDF, PNG, and JPG, with versions for dark and light backgrounds.

Along the way, please explain your design decisions and colour choices so I can ensure they align with the brand’s tone. If you’ve handled similar branding work, links or screenshots would be appreciated. I’m ready to start as soon as I find the right designer.