Crypto Exchange Branding Guidelines

I am seeking an experienced freelancer to create comprehensive brand guidelines for my cryptocurrency exchange. The guidelines should encompass our key values of Accessibility, Trustworthiness, Innovation, Social Responsibility, and being Easy-to-Understand, Helpful, and Caring.

Key Aspects to Consider:
* Your deliverable should contain all of the elements from this article: https://dribbble.com/resources/branding-package-guide
* We have defined seven user personas (which you will be provided) to focus on: ranging from investors to traders, and newbies
* We have already defined our logo, typography, color palette (which you will be provided)
* Voice and Messaging: We need tonal guidelines for addressing our varied user base including interactions between our customer support team and users and social media posts

Ideal Skills:
* Proven experience in creating brand guidelines. YOU MUST PROVIDE A LINK TO AT LEAST ONE BRAND GUIDELINE YOU HAVE CREATED IN YOUR BID
* Solid understanding of cryptocurrency and its milieu
* Exceptional communication and comprehension skills

By drafting these comprehensive guidelines, you will set the tone for both our customer relations and overall market presence. Your deliverable must be an accessible PowerPoint with one concept per slide (read here https://www.colorado.edu/digital-accessibility/resources/understanding-powerpoint-accessibility for more details on making PowerPoint accessible). The aim is to be consistent, be true to our mission, and be attractive to our diverse user personas. The items marked above that will be provided still need to be included in your end-product, but you don't have to develop them. I look forward to compelling proposals from qualified freelancers.