Corporate Training Logo & Branding

A new visual identity is required for a Training and Education company that specialises in Corporate Training. The brand must resonate with HR decision-makers yet remain approachable enough to extend into Kids courses, so a balanced tone—professional, modern and friendly—is essential.

Core training streams to keep in mind:
• Leadership and Management
• Technical Skills
• Team Building and Communication
• Kids courses

Scope of work
I want a primary logo, compact mark (favicon/social avatar) and a full branding system—colour palette, typography hierarchy and usage guidelines—all supplied in a concise PDF style guide. Final artwork should be delivered as editable vector files (AI/EPS/SVG) plus web-ready PNG/JPG assets.

Acceptance criteria
• Logo is 100 % vector and scales cleanly
• Colour codes (CMYK, RGB, HEX) documented
• Fonts either freely licensed for commercial use or accompanied by licence details
• Style guide clearly shows correct and incorrect usage examples

Preferred tools are Adobe Illustrator and, for layout of the guide, InDesign or Figma—use whichever is most comfortable as long as the output meets the criteria above.