Corporate Branding for Bostyn Group LLC

Client: Bostyn Group LLC
Divisions: Bostyn Hospitality Group (hotel management) + Bostyn Recovery (detox & wellness operations)
Contact: Darrell “Christian” Ledford, Operations Director
Website: [bostyngroup.com] (in development)
Phone: 747-444-9097

1. Project Overview

We are a multi-division management company headquartered in Los Angeles.
Bostyn Group oversees both hospitality operations (hotel management, consulting, property management) and recovery programs (detox and behavioral health).

We need cohesive branding that feels corporate, modern, and people-focused, adaptable across both hospitality and wellness divisions.

2. Deliverables Needed

Please include pricing for each item or as a package:

A. Core Brand Identity

Primary logo (for “Bostyn Group”)

Secondary logo or mark (abbreviated “BHG”)

Color palette (3–5 coordinated colors)

Font pairings (headline + body)

Brand style guide (1-2 page summary: logo usage, spacing, color codes, type hierarchy)

B. Sub-Brand Variants

Bostyn Hospitality Group (clean, hotel-centric variant)

Bostyn Recovery (softer, wellness-aligned variant)
(both should visually link back to the main brand)

C. Business Collateral

Letterhead (Word or editable PDF format)

Business card design

Email signature template (Outlook compatible)

Social media profile assets (LinkedIn, Instagram, X — profile + banner)

D. Optional Add-Ons (quote separately)

Presentation slide template (PowerPoint or Google Slides)

One-page capability statement layout (for business proposals)

Signage mockups (office door, vehicle decal, or lobby plaque)

3. Design Style & Tone

Keywords: Professional · Modern · Trustworthy · Clean · Native-Owned · People-Driven

Visual References:

Marriott / Aimbridge-style corporate feel for hospitality arm

Calm, clinical, restorative palette for recovery arm

Preferred color direction: dark gray or charcoal with turquoise or maroon accents

Font style: Sans-serif, modern (e.g., Lato, Montserrat, or Inter)