Convenience Store Brand Overhaul

Job Description

I am looking for a creative and strategic brand designer to help redesign the branding, logo, and shopfront visual identity of my convenience store located in Redfern, Sydney.

The main goal of this project is to increase foot traffic, improve street presence, and create a bold, memorable brand that stands out in a busy urban area.

I have attached:
• My current shopfront and interior photos
• Branding inspirations (bold typography, minimal colour palette, strong visual impact)

While these references show the direction I like, I am very open to better ideas if you believe something else will perform more strongly in terms of visibility and customer attraction.
Scope of Work

I am looking for help with:
• Logo refinement or redesign (if needed)
• Brand identity (colour palette, typography, visual style)
• Shopfront / signage concept (window graphics, external signage, visual impact)
• Simple brand guidelines (how to use logo, colours, signage consistently)
• Optional: packaging or in-store branding concepts (bags, takeaway packaging, etc.)

This is not just a logo project I want someone who understands branding in physical retail spaces.
Inspiration & Direction
• Bold typography
• Minimal colour palette (strong contrast, high visibility)
• Clean, modern, slightly iconic feel
• Easy to recognise from a distance
• Suitable for a local convenience store with potential to scale

(References attached for context only better ideas are welcome.)