Comprehensive Branding for Rideshare App & Website
Budget: $30 – $250 USD
? Rideshare App & Website Branding Checklist – GRAB LIKE BRANDING
1. Logo & Brand Identity
✅ Primary Logo (Full version)
✅ Secondary Logo (Simplified, minimal version)
✅ Monochrome & Inverted Logos
✅ Logo Variations (Horizontal, vertical, square)
✅ Brand Color Palette (Hex, RGB, CMYK values)
✅ Typography Guidelines (Primary & secondary fonts, hierarchy)
✅ Brand Style Guide (Usage, restrictions, do’s & don’ts)
✅ Custom Icons & Illustrations (For features, services, pricing)
✅ Branded QR Code (For app downloads & promotions)
________________________________________
2. App Icons & UI Elements ACCORDING TO PROVIDED WHITELABEL APP
? Mobile App Icons (Android & iOS)
✅ Primary App Icon (1024x1024px)
✅ Google Play Store Icon (512x512px)
✅ Apple App Store Icon (1024x1024px)
✅ Android Adaptive Icons (Foreground: 432x432px, Background: 432x432px)
✅ Legacy Android Icons (48x48px, 72x72px, 96x96px, 144x144px, 192x192px)
? Notification Icons
✅ Android Small Notification Icon (24x24px, 36x36px, 48x48px, 72x72px, 96x96px, 144x144px, 192x192px)
✅ Android Large Notification Icon (512x512px)
✅ iOS Notification Icon (60x60px, 120x120px, 180x180px)
? UI Elements & Graphics
✅ Splash Screen (Startup Screen) (1242x2688px, 1125x2436px, 828x1792px)
✅ Onboarding Screens (Welcome, How It Works, Permissions)
✅ Navigation Bar Icons (Home, Rides, Profile, Settings)
✅ Ride Status Icons (Request, Accepted, En Route, Completed, Canceled)
✅ Car Type Icons (Economy, Standard, Luxury, XL, Bike, Pool)
✅ Custom UI Buttons & Toggles (Primary & secondary buttons, checkboxes, switches)
✅ In-App Promo Banners (Discounts, referral codes, driver bonuses)
________________________________________
3. Website Branding & Design
? Web & Desktop Icons
✅ Favicon (Website Tab Icon) (16x16px, 32x32px, 48x48px)
✅ PWA (Progressive Web App) Icon (512x512px)
✅ Windows Tile Icons (150x150px, 310x150px, 310x310px)
✅ MacOS App Icon (512x512px, 1024x1024px)
? Web UI Components
✅ Homepage Hero Image & Banners
✅ Call-to-Action Buttons (Consistent branding style)
✅ Driver & Rider Dashboard UI Elements
✅ Trust Badges & Certifications Graphics
✅ Blog & News Section Templates
✅ Branded Ride Fare Calculator Widget
________________________________________
4. Social Media Branding
✅ Profile & Cover Photos (Facebook, Twitter, LinkedIn, Instagram, TikTok)
✅ Post Templates (Promo ads, testimonials, updates)
✅ Instagram & Facebook Story & Reel Templates
✅ Highlight Icons (For Instagram & Facebook stories)
✅ Ad Banners (For paid promotions on Google Ads, Facebook, TikTok)
✅ YouTube Channel Branding (Banner, profile pic, thumbnails)
________________________________________
5. Marketing & Print Materials
✅ Business Cards (For executives, driver recruiters, customer support)
✅ Flyers & Brochures (For riders, driver recruitment, investor presentations)
✅ Billboards & Posters (City ads, event sponsorships)
✅ Branded Email Templates (Receipts, support messages, promotions)
✅ Presentation Slides (For investors, partners)
✅ Merchandise Designs (Branded T-shirts, hats, keychains for drivers)
________________________________________
6. Vehicle & Driver Branding
✅ Car Stickers & Decals (For verified drivers’ windshields)
✅ Car Wrap Design (For branded fleet or promotional vehicles)
✅ Driver ID Badge Template
✅ Branded Seat Covers & Headrest Ads
✅ Referral Card for Riders & Drivers
________________________________________
7. Customer & Driver Documents
✅ Invoice & Receipt Templates
✅ Terms & Conditions Page Design
✅ Privacy Policy Page Design
✅ Driver Welcome Kit (Guidelines, promo materials, referral program)
✅ Rider Support Kit (FAQs, safety guidelines, help center assets)
8. Additional Digital Assets (Expanded & Completed)
✅ App Store & Play Store Screenshots (Showcase images for app listing)
• High-resolution screenshots of the app interface.
• Features like booking a ride, real-time tracking, fare estimation.
• "Why Choose Us" highlights (e.g., safety features, multiple ride options).
• Driver and rider dashboards displayed professionally.
✅ Branded QR Codes (For marketing and easy downloads)
• Custom QR codes linking to the app (Google Play, App Store).
• QR codes for specific promotions (discount codes, referral programs).
• QR codes for customer support & FAQ pages.
✅ Referral & Promo Code Graphics
• Visual banners showing promo codes for new users.
• Referral program illustrations explaining how to invite friends.
• Discount-based promo graphics (e.g., “Get 20% Off Your Next Ride!”).
✅ App Walkthrough Videos & GIFs
• Animated tutorials for onboarding new riders and drivers.
• Short clips explaining app features (e.g., booking, cancellation policy).
• Driver earnings breakdown videos.
✅ Custom Map Graphics
• Custom-styled maps for branding consistency in the app.
• Heatmaps for areas with high ride demand.
• Branded pins/icons for pickup and drop-off locations.
✅ Custom Animations & Microinteractions
• Ride request animation.
• Driver arrival animation.
• Payment confirmation animation.
• Rating and feedback submission effects.
✅ Dark Mode & Light Mode Variants
• Consistent branding across both UI themes.
• Adaptive logo and icons for dark and light modes.
✅ Ride Fare Calculator Widget
• Embedded widget for fare estimation on the website.
• Branded UI for transparent pricing display.
✅ Branded Transaction & Invoice Templates
• Email and PDF formats for ride receipts.
• Consistent invoice design for corporate clients and bulk bookings.
✅ Custom Loading Screens & Placeholder Images
• “Finding your driver…” branded animations.
• Placeholder images for driver profile photos and missing data.
✅ Accessibility-Focused Icons & Features
• Custom UI elements for visually impaired users.
• Voice command integration branding assets.
• Large button versions for easier app navigation.
✅ Ride Type Icons (For Different Vehicle Options)
• Bajaaj (Tuk-Tuk/Auto Rickshaw) – Small three-wheeler ride icon.
• Taxi Yar (Small Car) – Icon for compact taxi rides.
• Taxi Wayn (Large Car/SUV) – Icon for bigger cars for group rides.
• Delivery – Icon for parcel and food deliveries using the app.
9. Advertising & PR Materials
• ✅ Billboard Ads (Urban areas, airports, highways)
✅ Digital Ad Banners (Google Ads, Facebook Ads, LinkedIn, TikTok Ads)
✅ TV & Video Commercial Branding Elements (Intro/outro animation, logo watermark)
✅ Radio Ad Script Template (Consistent branding for radio promotions)
✅ Podcast Sponsorship Assets (Branded intro, call-to-action script)
✅ Public Relations Press Kit (Company background, leadership bios, media contacts)
✅ Branded Press Release Template (For major announcements)
• ________________________________________
10. In-App & Customer Communication
• ✅ Branded SMS & Email Templates (Booking confirmations, ride receipts, promotions)
✅ Push Notification Templates (Ride updates, special offers)
✅ Automated Chatbot UI & Message Styles
✅ Customer Support Chat Interface Branding
• ________________________________________
11. Driver & Fleet Partner Branding
• ✅ Fleet Partner Portal Branding (Web dashboard for car fleet owners)
✅ Driver Partner Recruitment Flyers & Brochures
✅ Training & Safety Guide Branding (For new drivers)
✅ Branded Referral Cards for Drivers
✅ Branded Driver Support Line Graphics
• ________________________________________
12. Mobile & Web Animations
• ✅ Loading Animations & Icons (For booking & ride-tracking screens)
✅ App Tutorial Animations (Onboarding process for riders & drivers)
✅ Ride Request & Driver Arrival Animations
✅ Rating & Feedback Animation Elements
• ________________________________________
13. Localization & Multilingual Branding
✅ Localized Social Media Templates
✅ Website Branding
✅ Currency & Payment System Icons (ZAAD, SAHAL, EVC PLUS)
• ________________________________________
14. Events & Sponsorships
• ✅ Event Booth Designs (Banners, posters, giveaways)
✅ Sponsorship Badges & Lanyard Designs
✅ Co-Branded Assets for Partnerships (If collaborating with other brands)
✅ Ride Discount Promo Materials for Events
• ________________________________________
15. Security & Trust Elements
• ✅ Trust Badges for Website & App (SSL, payment security, background-checked drivers)
✅ Emergency Contact UI Design (For rider safety features)
✅ SOS & Safety Banner Graphics (For app & website)
✅ User Data Privacy Graphics & Messages
• ________________________________________
16. Custom Illustrations & Infographics
• ✅ How It Works Infographics (For app & marketing materials)
✅ Step-by-Step Ride Booking Visuals
✅ Driver Earnings & Commission Charts
• ________________________________________
17. Legal & Compliance Branding
• ✅ Terms & Conditions Page Design
✅ Privacy Policy Page Design
✅ Cookie Policy Notification Design
✅ Regulatory Compliance Badges (GDPR, CCPA, PCI-DSS, etc.)
• ________________________________________
18. API & Developer Portal Branding
• ✅ Branded API Documentation (For third-party developers)
✅ Developer Dashboard UI Elements
✅ Custom API Key Branding
• ________________________________________
19. Additional Branding Elements
• ✅ Branded App Loading Screen with Animated Logo
✅ 404 Error Page Custom Graphics
✅ Maintenance Page Branding (When the app or site is under maintenance)
1. Logo & Brand Identity
✅ Primary Logo (Full version)
✅ Secondary Logo (Simplified, minimal version)
✅ Monochrome & Inverted Logos
✅ Logo Variations (Horizontal, vertical, square)
✅ Brand Color Palette (Hex, RGB, CMYK values)
✅ Typography Guidelines (Primary & secondary fonts, hierarchy)
✅ Brand Style Guide (Usage, restrictions, do’s & don’ts)
✅ Custom Icons & Illustrations (For features, services, pricing)
✅ Branded QR Code (For app downloads & promotions)
________________________________________
2. App Icons & UI Elements ACCORDING TO PROVIDED WHITELABEL APP
? Mobile App Icons (Android & iOS)
✅ Primary App Icon (1024x1024px)
✅ Google Play Store Icon (512x512px)
✅ Apple App Store Icon (1024x1024px)
✅ Android Adaptive Icons (Foreground: 432x432px, Background: 432x432px)
✅ Legacy Android Icons (48x48px, 72x72px, 96x96px, 144x144px, 192x192px)
? Notification Icons
✅ Android Small Notification Icon (24x24px, 36x36px, 48x48px, 72x72px, 96x96px, 144x144px, 192x192px)
✅ Android Large Notification Icon (512x512px)
✅ iOS Notification Icon (60x60px, 120x120px, 180x180px)
? UI Elements & Graphics
✅ Splash Screen (Startup Screen) (1242x2688px, 1125x2436px, 828x1792px)
✅ Onboarding Screens (Welcome, How It Works, Permissions)
✅ Navigation Bar Icons (Home, Rides, Profile, Settings)
✅ Ride Status Icons (Request, Accepted, En Route, Completed, Canceled)
✅ Car Type Icons (Economy, Standard, Luxury, XL, Bike, Pool)
✅ Custom UI Buttons & Toggles (Primary & secondary buttons, checkboxes, switches)
✅ In-App Promo Banners (Discounts, referral codes, driver bonuses)
________________________________________
3. Website Branding & Design
? Web & Desktop Icons
✅ Favicon (Website Tab Icon) (16x16px, 32x32px, 48x48px)
✅ PWA (Progressive Web App) Icon (512x512px)
✅ Windows Tile Icons (150x150px, 310x150px, 310x310px)
✅ MacOS App Icon (512x512px, 1024x1024px)
? Web UI Components
✅ Homepage Hero Image & Banners
✅ Call-to-Action Buttons (Consistent branding style)
✅ Driver & Rider Dashboard UI Elements
✅ Trust Badges & Certifications Graphics
✅ Blog & News Section Templates
✅ Branded Ride Fare Calculator Widget
________________________________________
4. Social Media Branding
✅ Profile & Cover Photos (Facebook, Twitter, LinkedIn, Instagram, TikTok)
✅ Post Templates (Promo ads, testimonials, updates)
✅ Instagram & Facebook Story & Reel Templates
✅ Highlight Icons (For Instagram & Facebook stories)
✅ Ad Banners (For paid promotions on Google Ads, Facebook, TikTok)
✅ YouTube Channel Branding (Banner, profile pic, thumbnails)
________________________________________
5. Marketing & Print Materials
✅ Business Cards (For executives, driver recruiters, customer support)
✅ Flyers & Brochures (For riders, driver recruitment, investor presentations)
✅ Billboards & Posters (City ads, event sponsorships)
✅ Branded Email Templates (Receipts, support messages, promotions)
✅ Presentation Slides (For investors, partners)
✅ Merchandise Designs (Branded T-shirts, hats, keychains for drivers)
________________________________________
6. Vehicle & Driver Branding
✅ Car Stickers & Decals (For verified drivers’ windshields)
✅ Car Wrap Design (For branded fleet or promotional vehicles)
✅ Driver ID Badge Template
✅ Branded Seat Covers & Headrest Ads
✅ Referral Card for Riders & Drivers
________________________________________
7. Customer & Driver Documents
✅ Invoice & Receipt Templates
✅ Terms & Conditions Page Design
✅ Privacy Policy Page Design
✅ Driver Welcome Kit (Guidelines, promo materials, referral program)
✅ Rider Support Kit (FAQs, safety guidelines, help center assets)
8. Additional Digital Assets (Expanded & Completed)
✅ App Store & Play Store Screenshots (Showcase images for app listing)
• High-resolution screenshots of the app interface.
• Features like booking a ride, real-time tracking, fare estimation.
• "Why Choose Us" highlights (e.g., safety features, multiple ride options).
• Driver and rider dashboards displayed professionally.
✅ Branded QR Codes (For marketing and easy downloads)
• Custom QR codes linking to the app (Google Play, App Store).
• QR codes for specific promotions (discount codes, referral programs).
• QR codes for customer support & FAQ pages.
✅ Referral & Promo Code Graphics
• Visual banners showing promo codes for new users.
• Referral program illustrations explaining how to invite friends.
• Discount-based promo graphics (e.g., “Get 20% Off Your Next Ride!”).
✅ App Walkthrough Videos & GIFs
• Animated tutorials for onboarding new riders and drivers.
• Short clips explaining app features (e.g., booking, cancellation policy).
• Driver earnings breakdown videos.
✅ Custom Map Graphics
• Custom-styled maps for branding consistency in the app.
• Heatmaps for areas with high ride demand.
• Branded pins/icons for pickup and drop-off locations.
✅ Custom Animations & Microinteractions
• Ride request animation.
• Driver arrival animation.
• Payment confirmation animation.
• Rating and feedback submission effects.
✅ Dark Mode & Light Mode Variants
• Consistent branding across both UI themes.
• Adaptive logo and icons for dark and light modes.
✅ Ride Fare Calculator Widget
• Embedded widget for fare estimation on the website.
• Branded UI for transparent pricing display.
✅ Branded Transaction & Invoice Templates
• Email and PDF formats for ride receipts.
• Consistent invoice design for corporate clients and bulk bookings.
✅ Custom Loading Screens & Placeholder Images
• “Finding your driver…” branded animations.
• Placeholder images for driver profile photos and missing data.
✅ Accessibility-Focused Icons & Features
• Custom UI elements for visually impaired users.
• Voice command integration branding assets.
• Large button versions for easier app navigation.
✅ Ride Type Icons (For Different Vehicle Options)
• Bajaaj (Tuk-Tuk/Auto Rickshaw) – Small three-wheeler ride icon.
• Taxi Yar (Small Car) – Icon for compact taxi rides.
• Taxi Wayn (Large Car/SUV) – Icon for bigger cars for group rides.
• Delivery – Icon for parcel and food deliveries using the app.
9. Advertising & PR Materials
• ✅ Billboard Ads (Urban areas, airports, highways)
✅ Digital Ad Banners (Google Ads, Facebook Ads, LinkedIn, TikTok Ads)
✅ TV & Video Commercial Branding Elements (Intro/outro animation, logo watermark)
✅ Radio Ad Script Template (Consistent branding for radio promotions)
✅ Podcast Sponsorship Assets (Branded intro, call-to-action script)
✅ Public Relations Press Kit (Company background, leadership bios, media contacts)
✅ Branded Press Release Template (For major announcements)
• ________________________________________
10. In-App & Customer Communication
• ✅ Branded SMS & Email Templates (Booking confirmations, ride receipts, promotions)
✅ Push Notification Templates (Ride updates, special offers)
✅ Automated Chatbot UI & Message Styles
✅ Customer Support Chat Interface Branding
• ________________________________________
11. Driver & Fleet Partner Branding
• ✅ Fleet Partner Portal Branding (Web dashboard for car fleet owners)
✅ Driver Partner Recruitment Flyers & Brochures
✅ Training & Safety Guide Branding (For new drivers)
✅ Branded Referral Cards for Drivers
✅ Branded Driver Support Line Graphics
• ________________________________________
12. Mobile & Web Animations
• ✅ Loading Animations & Icons (For booking & ride-tracking screens)
✅ App Tutorial Animations (Onboarding process for riders & drivers)
✅ Ride Request & Driver Arrival Animations
✅ Rating & Feedback Animation Elements
• ________________________________________
13. Localization & Multilingual Branding
✅ Localized Social Media Templates
✅ Website Branding
✅ Currency & Payment System Icons (ZAAD, SAHAL, EVC PLUS)
• ________________________________________
14. Events & Sponsorships
• ✅ Event Booth Designs (Banners, posters, giveaways)
✅ Sponsorship Badges & Lanyard Designs
✅ Co-Branded Assets for Partnerships (If collaborating with other brands)
✅ Ride Discount Promo Materials for Events
• ________________________________________
15. Security & Trust Elements
• ✅ Trust Badges for Website & App (SSL, payment security, background-checked drivers)
✅ Emergency Contact UI Design (For rider safety features)
✅ SOS & Safety Banner Graphics (For app & website)
✅ User Data Privacy Graphics & Messages
• ________________________________________
16. Custom Illustrations & Infographics
• ✅ How It Works Infographics (For app & marketing materials)
✅ Step-by-Step Ride Booking Visuals
✅ Driver Earnings & Commission Charts
• ________________________________________
17. Legal & Compliance Branding
• ✅ Terms & Conditions Page Design
✅ Privacy Policy Page Design
✅ Cookie Policy Notification Design
✅ Regulatory Compliance Badges (GDPR, CCPA, PCI-DSS, etc.)
• ________________________________________
18. API & Developer Portal Branding
• ✅ Branded API Documentation (For third-party developers)
✅ Developer Dashboard UI Elements
✅ Custom API Key Branding
• ________________________________________
19. Additional Branding Elements
• ✅ Branded App Loading Screen with Animated Logo
✅ 404 Error Page Custom Graphics
✅ Maintenance Page Branding (When the app or site is under maintenance)