Comprehensive Brand Identity Guidelines

I would like to build out a full set of brand-identity guidelines for Kerama Group B.V. We already have a logo, colours and type choices in place; the job is to turn that foundation into a clear, practical rule-book so every future touch-point stays visually and tonally consistent.

please do not contact me via our website's contact form.

The guide has to cover our everyday needs—print collateral, digital media and even packaging—while also spelling out how we handle social-media posts and general web usage. An imagery style guide is essential: I need direction on photographic treatment, iconography and any graphic motifs that will keep the look and feel unmistakably “Kerama”.

Deliverables
• A well-structured PDF/online brand book that explains colour values, typography hierarchy, minimum-size rules, safe zones, imagery dos & don’ts and usage examples for print, digital, packaging, web and social.
• Editable source files (Adobe Illustrator/InDesign or similar) for any new graphic assets you create.

Acceptance criteria
1. All key sections—logo, colour palette, typography, imagery, social-media/web applications—are included and internally consistent.
2. Print, digital and packaging examples demonstrate real-world application.
3. Final files open correctly and text styles/colour swatches are properly named and organised.

I can supply our existing logo package, colour references and any previous collateral the moment we start. Looking forward to seeing how you’ll bring extra clarity and cohesion to the brand.