Comprehensive Brand Identity Development

Complete Brand Book Development, Complete Brand Identity System
1. Logo Files Package
All formats required for immediate implementation:
Vector Files:
∙ .AI (Adobe Illustrator – master editable file)
∙ .EPS (print-ready vector)
∙ .SVG (web/digital vector, scalable)
∙ .PDF (shareable vector, proof viewing)
Raster Files:
∙ .PNG transparent background (4000px width, 2000px, 1000px, 500px)
∙ .JPG white background (4000px width, 2000px, 1000px)
∙ .PNG black background versions (all sizes)
Favicon Package:
∙ 16x16px, 32x32px, 64x64px, 128x128px, 256x256px
∙ .ICO format for website
∙ Apple Touch Icon (180x180px)
∙ Social media profile images (400x400px square)
Specialized Formats:
∙ Embroidery-ready file (.DST or vector simplified)
∙ Vehicle wrap template (with clear space marked)
∙ Large-format print file (300 DPI, CMYK), Brand Style Guide (PDF, 30-40 pages)
Section 1: Brand Introduction (2-3 pages)
∙ About LA Monipalvelu
∙ Brand positioning statement
∙ Brand personality description
∙ Target audience overview
Section 2: Logo Usage (8-10 pages)
∙ Primary logo presentation
∙ All logo variations shown
∙ Minimum size specifications (visual examples)
∙ Clear space requirements (visual demonstration)
∙ Correct color applications
∙ Incorrect usage examples (what NOT to do)
∙ Logo on photography examples
∙ Co-branding guidelines (if applicable)
Section 3: Color Palette (4-5 pages)
∙ Primary colors with all values (HEX, RGB, CMYK, Pantone)
∙ Secondary/accent colors
∙ Supporting neutrals
∙ Color combinations and hierarchies
∙ Accessibility notes (contrast ratios for web)
∙ Color psychology and usage notes
∙ Examples of color in use
Section 4: Typography (6-8 pages)
∙ Primary typeface (company name font)
∙ Secondary typeface (body copy)
∙ Font families, weights, styles available
∙ Type hierarchy examples (H1, H2, H3, body, captions)
∙ Character set display (including ä, ö, å)
∙ Text formatting guidelines
∙ Line spacing, tracking specifications
∙ Examples in use (website, print, signage)
∙ Font files or licensing information
Section 5: Brand Elements (3-4 pages)
∙ Icon system (if applicable)
∙ Graphic patterns or textures
∙ Photography style guidelines
∙ Image treatment specifications
∙ Illustration style (if used)
Section 6: Applications (8-10 pages)
∙ Business card design
∙ Letterhead design
∙ Email signature template
∙ PowerPoint/presentation template
∙ Social media templates (Instagram, Facebook post formats)
∙ Website header/footer design
∙ Vehicle wrap concept
∙ Signage examples
∙ Uniform/apparel mockups
∙ Print advertisement example
Section 7: Digital Guidelines (3-4 pages)
∙ Website color usage
∙ Button styles and states
∙ Form design
∙ Mobile considerations
∙ Social media profile setup
∙ Email marketing header design
Section 8: Tone of Voice (2-3 pages)
∙ Writing principles
∙ Example headlines and copy
∙ Do’s and don’ts in communication
∙ Glossary of terms
Print Materials:
∙ Business card template (85x55mm, Finnish standard)
∙ Letterhead A4 template
∙ Envelope design (C5 and DL sizes)
∙ Invoice/quote template
∙ Presentation folder design
∙ Flyer/brochure template (A5 or DL)
Digital Assets:
∙ Email signature (HTML + plain text)
∙ PowerPoint master template (16:9 ratio)
∙ Social media post templates:
∙ Instagram post (1080x1080px)
∙ Instagram story (1080x1920px)
∙ Facebook post (1200x630px)
∙ Facebook cover photo (820x312px)
∙ Website header variations (desktop + mobile)
∙ Google Business Profile cover photo
Vehicle Branding:
∙ Van/truck wrap design concept
∙ Magnetic sign design (600x300mm)
∙ Car door decal design
Apparel:
∙ Work shirt/polo design concept
∙ Cap/hat embroidery design
∙ Hi-vis vest design