Comprehensive Brand Guidelines Creation

Brand Guidelines. Have had this done but not happy with this. Not very detailed or expansive would like a proper brand guidelines done. Here is info on the company and current Brand Guideline and Logo.

1. Brief Description of What the Company Does

Fatman Golf is a high-end lifestyle and apparel brand designed for larger, confident men who want to look sharp and feel comfortable on and off the golf course. The brand offers thoughtfully designed golf clothing and accessories with subtle, sophisticated branding and unique sizing for the big, bold golfer.

2. Brand Story/Background

Fatman Golf was born out of a desire to create a movement for well-dressed, larger men who command attention in any room or on any course. Recognizing a gap in the market for premium golf apparel that truly fits and celebrates bigger bodies, the brand launched with a vision of redefining confidence, comfort, and style in golf fashion. The brand’s founding team drew inspiration from the camaraderie of golf outings, the need for better sizing, and the power of understated, clever branding.

3. Mission and Vision

Mission: To empower larger men to own their presence, both on the course and in life, by providing exceptional golf apparel that fits, flatters, and inspires confidence.

Vision: To become the leading lifestyle brand for big, bold, and stylish golfers—celebrating individuality, redefining industry sizing standards, and building a community where every member feels seen and valued.

4. Target Audience





Men who identify as big/tall or wear larger sizes



Golfers who want premium, stylish, and comfortable apparel



Individuals seeking subtle, sophisticated branding



Those who want to feel confident and well-dressed in social and sporting settings

5. Brand Values/Personality





Confident (but never loud)



Premium (high-quality materials and finishes)



Inclusive (celebrating larger men)



Playful (witty, with a wink)



Sophisticated (subtle branding, attention to detail)

6. Preferred Brand Tone of Voice





Subtle luxury



Sporty and confident



Witty and dry-humored



Never self-deprecating



Speaks directly to the Fatman, making him feel celebrated

7. Products/Services Offered





Golf shirts, pants, shorts, hats, gloves (bundled outfit collections)



Apparel with unique sizing (Fatman Large = industry Small)



Limited membership access and curated collections



Premium packaging and unboxing experiences



Media content (e.g., Top 100 Courses for Fatmen guide)

8. Future Brand Direction





Expansion into broader lifestyle merchandise and accessories



Exclusive media content and community experiences



Potential for events, collaborations, and limited-edition collections



Building a movement that redefines golf and lifestyle apparel for larger men