Comprehensive Brand Guidelines & Collateral Creation

Hi,

We already have a logo designed internally. We are looking for a freelancer to create complete Brand Guidelines along with standard brand collateral designs, based on the existing logo. However, minor refinements to the logo are acceptable only if required for better brand positioning and technical correctness, as we plan to register the logo separately and want to ensure there are no compliance or consistency issues in the final design.

Any changes to the logo must be minimal, well-justified, and approved by us before finalization.

Scope of Work

1. Brand Guidelines Creation

Brand overview & visual identity

Logo usage rules (do’s & don’ts)

Clear space & minimum size

Color palette (HEX, RGB, CMYK)

Typography (primary & secondary fonts)

Background usage (light/dark)

Incorrect usage examples

Brand look & feel

2. Brand Collateral Design (Formats Required)

Letterhead design

MS Word format

PDF format

Visiting card design

ID card design

Email signature design

Envelope designs (all common sizes)

Invoice / quotation format (optional but preferred)

Any other standard corporate stationery required

Deliverables (Mandatory)

Brand Guidelines document (PDF)

All design files in editable formats:

AI / PSD (source files)

PDF

PNG

JPG

Logo files:

AI, EPS, PDF, PNG, JPG, SVG

Color palette & font references

Print-ready & digital-ready files

Expectations

Experience in corporate branding & guidelines

Clean, professional & scalable design system

1–2 revision rounds included

Clear timeline & total cost upfront

Full ownership of all files

Please Share

Relevant portfolio (brand guidelines & corporate branding work)

Timeline

Total cost

Thanks.