Complete Tech Brand Identity
Budget: $250 – $750 USD
Full Brand Identity Design Scope – Joy & Co.
About the Project:
Joy & Co. is a modern platform specializing in events and celebrations, offering a perfect
blend of elegance and joy in every detail.
The brand identity should reflect: - A festive, joyful atmosphere. - Bright, uplifting colors with a touch of luxury and simplicity. - Visual elements such as décor, flowers, and gifts. - Flexibility to suit all types of occasions (from intimate gatherings to large-scale events). - A global appeal suitable for future international expansion.
Scope of Work – Deliverables:
Logo Design - Primary logo (full version). - Icon/mark version. - Horizontal and vertical layouts. - Color and monochrome versions. - Clear space and minimum size guidelines.
Color Palette - Primary and secondary brand colors. - HEX, RGB, and CMYK codes. - Color usage recommendations.
Typography - Arabic and English font selection (primary & secondary). - Suggestions for free or paid alternatives with purchase/download links. - Usage hierarchy (headings, subheadings, body text).
Brand Elements - Patterns, textures, and backgrounds. - Consistent graphic accents and shapes. - Photography style guidelines (mood, tone, composition).
Brand Guidelines (PDF) - Logo usage instructions (clear space, minimum sizes, correct/incorrect usage). - Color and typography usage rules. - Practical application examples for both print and digital.
Editable Templates - Business card. - Letterhead. - Social media post and story templates. - Presentation slides & Pich deck slide (PowerPoint / Google Slides). - Email signature template.
Social Media Kit - Profile pictures & cover photos (Facebook, Instagram, LinkedIn, X, TikTok). - Paid ad templates for social campaigns. - Story and reel templates optimized for engagement.
Photography & Videography Guidelines - Recommended lighting, color grading, and framing for brand consistency. - Style guide for product/event photography and short-form video content.
Website & App UI Starter Kit - Digital color system optimized for screens. - UI typography styles (headings, body text, buttons). - Button styles, form fields, and iconography aligned with the brand. - Sample landing page design mockup (desktop + mobile). - Sample main app screen mockup. - Guidelines for applying the brand identity to digital interfaces.
Brand Mockups for Real-world Applications - Merchandise mockups (bags, gift boxes, stationery). - Environmental mockups (event banners, booth setups). - Digital mockups (website, mobile app previews).
Final Deliverables: - Source files (AI, EPS, PSD). - Print-ready files (PDF, JPG) and transparent files (PNG). - Organized folders for Web and Print usage. - Full ownership rights to all designs. - Delivery within 2–3 weeks with defined review and unlimited revision stages until final
approval.
Style Guidelines:
Modern – Elegant – Joyful – Luxurious
Capturing the spirit of celebrations with a local essence and global inspiration.
Note: The brand identity should be digital-ready and designed with future UI/UX
implementation in mind, ensuring that colors, typography, and visual elements can be
seamlessly adapted for web and mobile interfaces without the need for major redesigns.
Note: Unlimited revisions until client’s full approval for all milestones deliverables
Payment Terms:
The project will be structured into the following milestones on Upwork:
1. Logo Design – 20% of the total payment.
2. Brand Elements (Color Palette, Typography, Brand Assets) – 20% of the total
payment.
3. Remaining Deliverables (Social Media Kit, UI Starter Kit, Mockups, Guidelines) –
40% of the total payment.
4. Final Delivery & Approval – 20% of the total payment.
Payment for each milestone will be released only after the deliverables for that stage
have been reviewed and formally approved by the client.
About the Project:
Joy & Co. is a modern platform specializing in events and celebrations, offering a perfect
blend of elegance and joy in every detail.
The brand identity should reflect: - A festive, joyful atmosphere. - Bright, uplifting colors with a touch of luxury and simplicity. - Visual elements such as décor, flowers, and gifts. - Flexibility to suit all types of occasions (from intimate gatherings to large-scale events). - A global appeal suitable for future international expansion.
Scope of Work – Deliverables:
Logo Design - Primary logo (full version). - Icon/mark version. - Horizontal and vertical layouts. - Color and monochrome versions. - Clear space and minimum size guidelines.
Color Palette - Primary and secondary brand colors. - HEX, RGB, and CMYK codes. - Color usage recommendations.
Typography - Arabic and English font selection (primary & secondary). - Suggestions for free or paid alternatives with purchase/download links. - Usage hierarchy (headings, subheadings, body text).
Brand Elements - Patterns, textures, and backgrounds. - Consistent graphic accents and shapes. - Photography style guidelines (mood, tone, composition).
Brand Guidelines (PDF) - Logo usage instructions (clear space, minimum sizes, correct/incorrect usage). - Color and typography usage rules. - Practical application examples for both print and digital.
Editable Templates - Business card. - Letterhead. - Social media post and story templates. - Presentation slides & Pich deck slide (PowerPoint / Google Slides). - Email signature template.
Social Media Kit - Profile pictures & cover photos (Facebook, Instagram, LinkedIn, X, TikTok). - Paid ad templates for social campaigns. - Story and reel templates optimized for engagement.
Photography & Videography Guidelines - Recommended lighting, color grading, and framing for brand consistency. - Style guide for product/event photography and short-form video content.
Website & App UI Starter Kit - Digital color system optimized for screens. - UI typography styles (headings, body text, buttons). - Button styles, form fields, and iconography aligned with the brand. - Sample landing page design mockup (desktop + mobile). - Sample main app screen mockup. - Guidelines for applying the brand identity to digital interfaces.
Brand Mockups for Real-world Applications - Merchandise mockups (bags, gift boxes, stationery). - Environmental mockups (event banners, booth setups). - Digital mockups (website, mobile app previews).
Final Deliverables: - Source files (AI, EPS, PSD). - Print-ready files (PDF, JPG) and transparent files (PNG). - Organized folders for Web and Print usage. - Full ownership rights to all designs. - Delivery within 2–3 weeks with defined review and unlimited revision stages until final
approval.
Style Guidelines:
Modern – Elegant – Joyful – Luxurious
Capturing the spirit of celebrations with a local essence and global inspiration.
Note: The brand identity should be digital-ready and designed with future UI/UX
implementation in mind, ensuring that colors, typography, and visual elements can be
seamlessly adapted for web and mobile interfaces without the need for major redesigns.
Note: Unlimited revisions until client’s full approval for all milestones deliverables
Payment Terms:
The project will be structured into the following milestones on Upwork:
1. Logo Design – 20% of the total payment.
2. Brand Elements (Color Palette, Typography, Brand Assets) – 20% of the total
payment.
3. Remaining Deliverables (Social Media Kit, UI Starter Kit, Mockups, Guidelines) –
40% of the total payment.
4. Final Delivery & Approval – 20% of the total payment.
Payment for each milestone will be released only after the deliverables for that stage
have been reviewed and formally approved by the client.