Complete Silk Pillowcase Branding

I’m bringing a new line of silk pillowcases to market and need end-to-end branding that instantly communicates luxury and elegance. The goal is to craft an identity so refined that customers can almost feel the softness before they ever touch the product.

Here’s what I’m looking for in concrete terms:

• Logo & visual mark – detailed, intricate, and unmistakably premium, built around a soft pastel palette that evokes serenity rather than loud vibrancy.
• Brand guidelines – typography, colour codes, usage rules, tone-of-voice and imagery references collected in a shareable PDF.
• Website UI/UX – homepage plus core product pages designed in Figma (or a comparable tool) ready for hand-off to development, optimised for mobile and conversion.
• Promotional assets – hero banners, social ads and email headers that stay on-brand and feel cohesive across channels.
• Brand story – a succinct narrative that positions the pillowcase as an elegant nightly ritual rather than a simple bedding item.

All artwork must be delivered in layered, editable format (AI/PSD/SVG for graphics, Figma/Sketch files for UI). Colour values should be provided in RGB, CMYK and HEX to ensure consistency across print and digital.

If you have a portfolio that shows you can weave together refined visuals with an engaging story, let’s talk about timelines and milestones.