Complete Restaurant Branding & Visual Identity (Phase 1)
Budget: $250 – $750 USD
Restaurant Brand Identity Design – Phase 1
We are looking for an experienced branding designer or creative agency to create the Phase 1 visual identity for THE SPOT, a brand-new multi-concept takeaway food destination in Oslo, Norway.
This is not just a logo project. We are looking for a creative partner who can help us build a strong and memorable brand that can grow with our business.
About THE SPOT
THE SPOT is a modern takeaway food destination that will combine several food concepts under one master brand.
The brand identity should be designed as a scalable system that can support multiple food concepts under one master brand while remaining flexible for future expansion.
The concept currently includes:
Indo / Pakistani Cuisine
Burgers Shawarma Pizza
Slow Cooked Meat (Brisket, BBQ, Loaded Fries)
Thai / Sushi / Chinese (not confirmed yet)
Desserts:
Cheesecakes
Ice Creams
Waffles/Crepes/Churros
Boba Tea & Drinks
The business is designed for a multicultural customer base and focuses on affordable, high-quality takeaway food in a modern and energetic environment.
We are NOT looking for luxury or fine-dining branding.
Phase 1 Deliverables
We are looking for a complete launch-ready brand identity including:
Brand Direction
Understanding our concept
Simple brand positioning
One moodboard
Creative direction
Logo Design
Master logo
Secondary logo
Icon
Horizontal version
Vertical version
Black & white versions
Visual Identity
Colour palette
Typography
Graphic elements
Image style recommendations
Sub-brand System
CreatCreate a scalable visual identity system that allows each food concept to have its own personality while remaining clearly connected to THE SPOT master brand. The system should make it easy to introduce additional concepts in the future without redesigning the overall identity.
Indo/Pak
Burger & Pizza
Smoke
Asia
Dessert
The sub-brands should clearly belong to the same family.
Brand Applications
Please provide concept mockups for:
Shop signage
Neon sign
Staff T-shirt
Takeaway bag
Burger wrapper
Pizza box
Drink cup
Social media profile
Mini Brand Guide
Create a simple PDF including:
Logo usage
Colour palette
Typography
Graphic elements
Basic brand rules
Design Style
We want a brand that feels:
Modern
Bold
Urban
Friendly
Memorable
Youthful
Multicultural
High-energy
Affordable (important)
Takeaway-first
It should be easy to apply across restaurants, packaging, uniforms, menus, signage and future locations.
Required Experience
Please apply only if you have experience with:
Restaurant branding
Food & Beverage brands
Logo design
Visual identity systems
Packaging design
Experience with franchise or multi-location brands is a bonus.
Please Include With Your Proposal
Portfolio
Restaurant branding examples
Similar projects
Timeline
Fixed price
What is included in your proposal
Future Opportunity
This is Phase 1 of a much larger project.
The designer we select will be our first choice for future work, including:
Packaging expansion
Restaurant signage
Menus
Website
Social media assets
Marketing campaigns
Interior graphics
Future restaurant concepts
Franchise branding
We are looking for a long-term creative partner, not just a one-time designer.
We are looking for an experienced branding designer or creative agency to create the Phase 1 visual identity for THE SPOT, a brand-new multi-concept takeaway food destination in Oslo, Norway.
This is not just a logo project. We are looking for a creative partner who can help us build a strong and memorable brand that can grow with our business.
About THE SPOT
THE SPOT is a modern takeaway food destination that will combine several food concepts under one master brand.
The brand identity should be designed as a scalable system that can support multiple food concepts under one master brand while remaining flexible for future expansion.
The concept currently includes:
Indo / Pakistani Cuisine
Burgers Shawarma Pizza
Slow Cooked Meat (Brisket, BBQ, Loaded Fries)
Thai / Sushi / Chinese (not confirmed yet)
Desserts:
Cheesecakes
Ice Creams
Waffles/Crepes/Churros
Boba Tea & Drinks
The business is designed for a multicultural customer base and focuses on affordable, high-quality takeaway food in a modern and energetic environment.
We are NOT looking for luxury or fine-dining branding.
Phase 1 Deliverables
We are looking for a complete launch-ready brand identity including:
Brand Direction
Understanding our concept
Simple brand positioning
One moodboard
Creative direction
Logo Design
Master logo
Secondary logo
Icon
Horizontal version
Vertical version
Black & white versions
Visual Identity
Colour palette
Typography
Graphic elements
Image style recommendations
Sub-brand System
CreatCreate a scalable visual identity system that allows each food concept to have its own personality while remaining clearly connected to THE SPOT master brand. The system should make it easy to introduce additional concepts in the future without redesigning the overall identity.
Indo/Pak
Burger & Pizza
Smoke
Asia
Dessert
The sub-brands should clearly belong to the same family.
Brand Applications
Please provide concept mockups for:
Shop signage
Neon sign
Staff T-shirt
Takeaway bag
Burger wrapper
Pizza box
Drink cup
Social media profile
Mini Brand Guide
Create a simple PDF including:
Logo usage
Colour palette
Typography
Graphic elements
Basic brand rules
Design Style
We want a brand that feels:
Modern
Bold
Urban
Friendly
Memorable
Youthful
Multicultural
High-energy
Affordable (important)
Takeaway-first
It should be easy to apply across restaurants, packaging, uniforms, menus, signage and future locations.
Required Experience
Please apply only if you have experience with:
Restaurant branding
Food & Beverage brands
Logo design
Visual identity systems
Packaging design
Experience with franchise or multi-location brands is a bonus.
Please Include With Your Proposal
Portfolio
Restaurant branding examples
Similar projects
Timeline
Fixed price
What is included in your proposal
Future Opportunity
This is Phase 1 of a much larger project.
The designer we select will be our first choice for future work, including:
Packaging expansion
Restaurant signage
Menus
Website
Social media assets
Marketing campaigns
Interior graphics
Future restaurant concepts
Franchise branding
We are looking for a long-term creative partner, not just a one-time designer.