Complete Brand Identity Design Package

Branding Package Scope of Work – Site Axis

Project Objective

Develop a premium, modern and recognisable brand identity for Site Axis, a company specialising in temporary structures, hoardings, site protection systems and construction engineering solutions. The branding should communicate strength, precision, innovation and professionalism while remaining clean and memorable.

Scope of Work

1. Brand Discovery

* Review company services and target market.
* Define brand personality and positioning.
* Establish visual direction and mood.

2. Logo Design

* Minimum of 3 original logo concepts.
* Refinement of selected concept.
* Primary logo.
* Secondary logo.
* Icon/brand mark.
* Horizontal and stacked versions.
* Black, white and full-colour versions.
* Transparent versions.
* Up to 3 rounds of revisions.

3. Brand Identity

Develop a complete visual identity including:

* Colour palette (CMYK, RGB, HEX & Pantone where possible)
* Typography selection
* Graphic elements/patterns
* Icon style
* Brand imagery direction

4. Brand Guidelines

Produce a professional Brand Guidelines PDF covering:

* Logo usage
* Clear space requirements
* Minimum sizing
* Incorrect logo usage
* Colour specifications
* Typography rules
* Brand applications

5. Stationery Design

Design:

* Business card
* Letterhead
* Email signature
* Invoice template
* Quote template

6. Digital Assets

Design:

* LinkedIn banner
* Facebook cover
* Instagram profile image
* Social media templates
* Website favicon
* Website logo variations

7. Vehicle & Site Branding

Prepare concepts for:

* Vehicle signage
* Hard hat branding
* High-visibility clothing
* Site signage
* Construction hoarding graphics

8. Deliverables

Provide all final files including:

* AI
* EPS
* SVG
* PDF
* PNG (transparent)
* JPG
* Colour and monochrome versions
* Web-optimised versions

Style Requirements

* Premium corporate appearance.
* Modern and minimalist.
* Strong geometric forms.
* Engineering/construction inspired.
* Scalable from business cards to large hoardings.
* Suitable for both digital and print.

Inspiration

The branding should feel comparable to companies such as Caterpillar, Hilti, Komatsu, John Holland and Multiplex—professional, bold, clean and timeless rather than trendy.

Preferred Colour Palette
flexible

Budget $250

Open to proposals.

Timeline

Approximately 1 weeks.

I have attached an image of an idea generated on AI so use that as a compass types to target