Clean SaaS Brand Identity

I need a cohesive visual identity for a new web-and-mobile SaaS platform. The overall mood must feel minimalist and immediately trustworthy while still reading clearly on dashboards, small mobile screens, and client-facing collateral.

Scope
Your work should translate seamlessly across light and dark backgrounds and scale from a 16 px favicon up to presentation slides. Please keep the typography to well-supported Google Fonts so our dev team can implement the styles directly in code.

Deliverables
• Primary logo (wordmark + symbol)
• Variations: full-color, monochrome, icon-only, favicon
• Color palette covering primary, secondary, accent, status, and neutral tones with HEX/RGB/CMYK codes
• Heading and body type hierarchy (Google Fonts)
• iOS & Android app icons
• Mini brand guide outlining correct usage, spacing, color values, and do’s & don’ts
• All editable source files: AI, EPS, SVG, layered PNG/JPG, and print-ready PDF

What will help me choose quickly is seeing your direct experience with similar SaaS or tech branding projects—highlights, links, or brief case studies are perfect.