Classic Toy Store Logo System

My new online toy store is almost ready to open its virtual doors and I now need a complete logo system that feels classic and traditional—think of the warmth of an old-fashioned toyshop rather than a sleek tech brand. The central visual idea I have in mind is wooden blocks arranged in a way that can work both as a primary wordmark and as a stand-alone icon.

For the color palette, think PIXAR. These tones need to remain consistent across every variation you create so the branding feels gentle and welcoming on screen, packaging and social media alike.

Here’s what I expect to receive:
• A primary logo, secondary lock-up, favicon/social avatar and a simple monogram or emblem that all flow from the same design language
• Source files in AI and SVG, plus web-ready PNGs
• A brief style-guide (PDF is fine) outlining colour breakdowns, type specs and clear-space rules
• Versions that remain legible on both light and dark backgrounds

I’ll review first concepts, give consolidated feedback, and then we’ll move through refinements to final artwork. If you have questions about the direction—or ideas that could make the wooden-block motif even stronger—let me know so we can lock the concept quickly and keep the launch on schedule.