CBD Brand Identity Improvement

Hi!

We’re SMOCA, a growing CBD pre-roll brand based in Uruguay. Our product is natural, with no nicotine and no psychoactive effects, and it’s positioned around moments of pause, relaxation and social environments like cafés, bars and outdoor settings.

We are currently expanding (retail + vending machines) and are looking for a designer to help us build a stronger and more cohesive brand identity.

We are NOT looking for a full rebrand from scratch — we already have a logo — but we do want to refine and elevate the overall brand.

Scope of work:

– Logo refinement (not redesign from zero, but improvements if needed)
– Color palette and typography
– Visual identity system (clean, minimal, lifestyle-oriented)
– Brand guidelines (PDF or similar)
– Packaging improvement (box design)
– Vending machine design (important)
– Merch (t-shirts, hoodies, hats, stickers)
– Social media templates / visual direction

Style direction:

We are looking for something clean, minimal and modern, but still cool and lifestyle-driven.
The brand should feel closer to cafés, bars and social moments — not “wellness” or “medical”, and not THC/psychedelic aesthetics.