Business Development Expert for Online Coaching Brand (Branding, Process Improvement, and Landing Page)

I’m looking for a skilled Business Development Freelancer to help grow and streamline my online coaching business. The ideal candidate will have experience in branding, business process optimization, and web design—particularly in developing landing pages for lead generation and client conversion.

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Scope of Work:

1. Branding and Visual Identity
• Review and enhance the current logo color scheme and brand design
• Refine the overall brand aesthetic for consistency across web and social platforms
• Develop a brand style guide including fonts, colors, and usage guidelines

2. Business Flow and Operational Processes
• Audit and improve existing client onboarding, communication, and service delivery processes
• Propose or implement automation tools for lead management, scheduling, and payments
• Create standard operating procedures (SOPs) or documentation for streamlined workflows

3. Landing Page Design and Development
• Design and build a high-converting landing page that clearly communicates my coaching services
• Integrate essential tools like email capture forms and scheduling apps (e.g., Calendly, Mailchimp)
• Ensure the page is mobile responsive, SEO-optimized, and geared for conversion

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Ideal Candidate Profile:
• Experience working with coaches, consultants, or service-based online businesses
• Strong skills in branding, UI/UX design, and operational consulting
• Proficiency with landing page platforms such as WordPress, Webflow, Kajabi, or ClickFunnels
• Ability to share a portfolio or case studies demonstrating similar projects

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Deliverables:
• Updated and professional brand visual assets
• Streamlined client journey and workflow documentation
• A fully functional, conversion-optimized landing page