Branding for my business

My customers achieve an exceptional life with the career, financial wealth and love life they always desired using five simple steps:
Step 1 - Identify where they are now.
Step 2 - Identify what goal they want to achieve.
Step 3 - Develop the steps necessary to achieve the goal.
Step 4 - Implement each step until the goal is met.
Step 5 - Continuously improve by starting on a new goal
For example:
Step 1 - I'm in a dead-end job that I hate.
Step 2 - I want a successful career in sports management, specifically in Australian Rules Football
Step 3 - Make a list of everyone I know that has anything to do with Australian Rules Football and Develop a list of questions for these people. For example, "What are the most-important things to know about Australian Rules Football?" "What's your experience with Australian Rules Football?" "Who do you know that's also knowledgeable about Australian Rules Football and has some connections?"
Step #4 - Schedule a 20-minute conversation with each person, continue building your list of Australian Football contacts; meet with several contacts; find out their problems; offer them solutions to their problems as either an employee or a freelancer.

In my face-to-face business, I explain what I do with my hands. I move my left hand to the lower left and say, "Here's where you are now." I move my right hand to the upper right and say, "Here's where you want to be." Then I move my left hand up to my right hand and say, "Here's how together we get from where you are to where you want to be. And working together is the key because if you fail to reach your goal you don't pay me."

I was going to send you a video, but that's above my pay grade. I think a circular branding symbol that stands for continuous improvement and a landing page video would motivate prospective customers to give us their email address for a 20-minute on-line introductory meeting. Let me know what you think. As always, thanks so much, Jack Kinney