Branding for Restaurant

This project is a full branding development for a restaurant, designed to create a clear, memorable, and scalable brand presence across all customer touchpoints - from packaging and sauces to staff uniforms and digital presence.

The process includes concept development, logo design, a complete visual identity system, real-world applications, and a brand guidelines package for consistent rollout.
• 6 brand concepts (creative directions)
• 2 logo options (refined options based on the selected direction)
• 3 rounds of feedback / revisions
• Deep-dive application review showing how the concept will be used across the business so the client can visualize the full system
Brand Identity Deliverables
• Primary logo
• Secondary logo
• Brand marks / submarks
• Website favicon
• Typography selection
• Brand patterns and textures
• Beautiful mockups
• Additional graphic elements (may include icons, and supporting shapes)
• Final brand files

Core Mockups
• Package design
• Bags
• Employee shirts
• Hats
• Aprons
• Sauce label
• Takeout boxes / food containers
• Napkin mockup
• Sticker / seal label mockup for packaging and cups
• A couple social media posts