Brand design and brand strategy specialist
Budget: ₹600 – ₹1,500 INR
We are looking to hire an experienced Brand Strategy Specialist to build a strong, premium and scalable brand foundation for our travel company.
⚠️ This is NOT a basic logo design project.
We are NOT looking for a graphic designer who only creates logos.
We need a strategic thinker who understands positioning, psychology, brand architecture, and long-term brand building.
About Us:
We are building a modern travel company targeting Indian and global audiences. Our goal is to create a premium, trustworthy and emotionally connected brand in the travel industry.
Scope of Work:
The selected specialist will be responsible for:
• Brand positioning strategy
• Target audience definition & customer persona creation
• Competitor analysis
• Unique Value Proposition (UVP) development
• Brand mission, vision & core values
• Brand voice & communication tone
• Brand story development
• Naming consultation (if required)
• Tagline development
• Brand architecture planning
• Brand guidelines framework
(Visual identity direction is welcome, but strategy comes first.)
What We Are Looking For:
✅ Proven experience in brand strategy (please share portfolio/case studies)
✅ Experience working with premium or lifestyle brands
✅ Ability to think long-term, not just design-focused
✅ Strong understanding of consumer psychology
✅ Structured brand documentation delivery
Deliverables:
• Complete Brand Strategy Document (PDF)
• Clear brand positioning statement
• Defined target audience persona
• Messaging framework
• Strategic brand roadmap
Proposal Requirements:
To be considered, please include:
Relevant brand strategy projects you’ve completed
Your process for building a brand from scratch
Timeline
Fixed price quote
Why you are a strategist and not just a designer
Generic proposals will not be considered.
We are looking to build a long-term relationship with the right branding expert.
Looking forward to reviewing serious, strategic proposals.
⚠️ This is NOT a basic logo design project.
We are NOT looking for a graphic designer who only creates logos.
We need a strategic thinker who understands positioning, psychology, brand architecture, and long-term brand building.
About Us:
We are building a modern travel company targeting Indian and global audiences. Our goal is to create a premium, trustworthy and emotionally connected brand in the travel industry.
Scope of Work:
The selected specialist will be responsible for:
• Brand positioning strategy
• Target audience definition & customer persona creation
• Competitor analysis
• Unique Value Proposition (UVP) development
• Brand mission, vision & core values
• Brand voice & communication tone
• Brand story development
• Naming consultation (if required)
• Tagline development
• Brand architecture planning
• Brand guidelines framework
(Visual identity direction is welcome, but strategy comes first.)
What We Are Looking For:
✅ Proven experience in brand strategy (please share portfolio/case studies)
✅ Experience working with premium or lifestyle brands
✅ Ability to think long-term, not just design-focused
✅ Strong understanding of consumer psychology
✅ Structured brand documentation delivery
Deliverables:
• Complete Brand Strategy Document (PDF)
• Clear brand positioning statement
• Defined target audience persona
• Messaging framework
• Strategic brand roadmap
Proposal Requirements:
To be considered, please include:
Relevant brand strategy projects you’ve completed
Your process for building a brand from scratch
Timeline
Fixed price quote
Why you are a strategist and not just a designer
Generic proposals will not be considered.
We are looking to build a long-term relationship with the right branding expert.
Looking forward to reviewing serious, strategic proposals.