Branding Specialist for multi vendor e commerce site

I am in the process of launching a new product and require a marketing and branding expert to help me achieve my sales target.

- I don't have a specific target audience in mind, so your expertise in identifying and reaching the right audience will be crucial.
- The new product I am launching is unique in that it has a lower price point compared to competitors. It is made locally and aims to be a product for every common man, which I believe is a key selling point.

I am seeking a professional who can help me create a brand and marketing strategy that aligns with this unique selling proposition and can drive sales. Your previous experience in product launches and branding will be a big advantage.