Branding Specialist for Entrepreneurial Venture

Job ID: 39712324

Budget: $30 – $250 USD

About Me / My Business
I am an entrepreneur preparing to launch my business and I’m looking to establish a strong and consistent brand identity before going live. I have already started building a website using Durable.co, but it needs improvement both in design and in alignment with my overall brand vision.

What I’m Looking For
I am seeking an experienced Branding Specialist to create a cohesive brand identity package that can be applied across my website, social media, and marketing materials. This will be a freelance, project-based role, with the possibility of additional design work in the future as my business grows.

Core Responsibilities (in complete sentences):
The Branding Specialist will design a professional and versatile logo that reflects the vision and values of my business. They will create a complete brand style guide including a color palette, font selections, and brand usage guidelines to ensure visual consistency. They will review my existing website and suggest or implement improvements so that it better aligns with the brand identity. They will also create a small set of branded templates (e.g., social media posts, business cards, email header/footer) to give my business a professional and polished look across platforms. Additionally, they will conduct a quick competitor and market review to ensure the branding stands out within my industry and appeals to my target audience.

Qualifications / Experience Needed
• At least 3+ years of proven experience in branding and graphic design
• Strong portfolio showcasing logo design, brand guidelines, and visual identity projects
• Experience improving or designing websites (bonus if familiar with Durable.co or similar platforms)
• Ability to create templates for social media and marketing materials
• Excellent communication skills and ability to collaborate on vision and feedback

Deliverables
• Logo (multiple formats: PNG, SVG, JPG, transparent background)
• Brand Style Guide (color palette, fonts, usage guidelines)
• Improved website design suggestions (and possible implementation on Durable.co if feasible)
• 2–3 branded templates (social media, business card, email header/footer)
• Competitor/market analysis to ensure distinct positioning
• Editable source files for all design work
• Full rights and ownership of all branding assets upon project completion and payment

Project Details
• Freelance / one-time project (with potential for ongoing work later)
• Timeline: Ideally completed within 1-2 weeks

How to Apply
Please share your portfolio (especially branding projects), your proposed rate, and a short explanation of how you would approach this project.