Branding Kit for Tendeca Finance

Job ID: 39949034

Budget: $400 – $600 AUD

Project Title
Create Branding Collateral (Logo, Business Card & Landing Page) for Australian Finance Consultancy

Project Overview
I am starting a side hassle, Tendeca Finance, an independent Part-Time Finance Manager service for small to mid-sized Australian businesses serving small businesses, mostly in the services sector: tradesmen, large medical practices, financial advisory firms, tradesmen with revenue between $2m and $10 and employing up to 50 staff.
I will initially be a solo practitioner.

I need a creative professional to develop a complete, professional brand starter kit including:

A simple, modern text-based logo
A business card design (front/back) with QR code placeholder
A single-page scroll website (landing page)

Target audience feel: Trustworthy, approachable, senior-but-not-corporate. Similar visual tone to: Xero Partner branding, BDO consulting, or boutique advisory firms.

Deliverables

1. Logo Design

Style: Text-based logo using "Tendeca Finance"
Tone: Modern, clean, professional (finance/advisory sector)
Colors: Navy blue / charcoal grey / white (however I am very open to suggestions)
Formats: PNG (transparent), SVG (vector), and print-ready PDF
Source files: AI or editable SVG with fonts/assets included

2. Business Card Design

Front:

Name: Mogiza Mogiza (tbc)
Title: Part-Time Finance Manager | Business Finance Partner
Email: (tbc)
Phone: (tbc)
Logo placement

Back:

Tagline: "Know your numbers. Make better decisions."
QR code placeholder (I will provide final URL after landing page is live; you will update card with working QR code before final delivery)

Deliverables:

Print-ready PDF (with 3mm bleeds, CMYK, 300 DPI)
Source file (AI or PSD with layers)

3. Landing Page (Single Scroll Design)

Platform: Carrd.co, Google Sites, or Wix
(Please recommend best option for: easy self-editing, low cost <$20/month, contact form support)
Structure: I will provide 300-500 words of copy covering:

Header: Who I am & what I do
Services: Monthly finance management + ad-hoc projects
How I Work: 2-3 days/month, virtual or in-person, on fixed retainer
Benefits: Providing financial clarity to SMEs
Contact: Email + simple contact form

Designer Responsibilities:

• Complete landing page design (layout, typography, spacing, visual hierarchy)
• Mobile-responsive design (works perfectly on all devices)
• Logo and brand colour integration throughout
• Setup on recommended platform (Carrd.co or similar)
• Provide login credentials and basic editing guide
• Deliver live, functional page ready to use

My Responsibilities:

• Provide all text content and copy
• Purchase custom domain separately (optional - tendecafinance.com.au)
• Handle ongoing hosting/platform subscription fees

Deliverables:

Live landing page with login credentials
Brief documentation on how to edit text/images

Design Style Guidelines

Visual tone: Clean, uncluttered, professional, classy, but not flashy
Reference brands: Xero Partner sites, EY consulting, BDO advisory

Emphasis: Clarity, trust, simplicity

Revisions & Rights

Included: 2 rounds of revisions per deliverable (logo, card, page)
Minor changes after approval (typos, small colour adjustments): no additional charge
Major redesigns after approval: quoted separately
Rights: Full ownership of all designs and files transfer to me upon final payment

Timeline
Realistic estimate:

Logo concepts: 3-4 days after project start
Revisions + final logo approval: 3-4 days
Business card design: 2-3 days after logo approved
Landing page build: 7-10 days after card approved

Total: 3-4 weeks from start to final delivery. I prefer quality over speed, however need collateral sooner than later.

Budget
Target: $400-$600 AUD for complete package
Please itemize your quote: Logo design, Business card design, Landing page, Full package price

To Apply, Please Include:

- Portfolio link with a few examples of similar work (logo & web design for professional services, consulting, or finance businesses preferred)
- Your answer to this question, which will help me understand how you approach my job, from a strategic standpoint:
- What's one question you'd ask me about Tendeca Finance before starting the logo design?
(This helps me see how you think strategically vs. just executing templates)
- Itemized quote (logo / card / page / package)
- Your estimated timeline from project start to final delivery
- Platform recommendation for landing page, wtih reasons

What I'm Looking For

Designer who understands professional services branding
Clean, modern aesthetic
Clear communication and realistic timelines
Ability to provide editable source files so I can extend the brand later
If the initial brand package is excellent, someone I could rely on for future work, e.g. financial reporting templates, social media graphics etc. I'm building a long-term practice and would love a go-to designer for brand consistency.

I look forward to your proposal.

Payment Structure
Freelancer milestones:

30% upon project award
40% upon logo + card approval
30% upon landing page completion & file delivery