Branding-Centric Packaging Design

The assignment is to craft packaging whose main job is to amplify my brand identity at first glance. I’m open to any structural format—box, bag, or label—so long as the finished piece captures the brand’s personality and stands out both on a retail shelf and in lifestyle photography for e-commerce.

Scope of work
• Translate existing brand guidelines (logo, colour palette, typography) into a compelling packaging concept.
• Propose dimensions and materials that balance visual impact with practicality.
• Supply a flat dieline plus 3-D mock-ups that clearly show how the artwork wraps the piece.
• Deliver print-ready files (Adobe Illustrator + press-quality PDF) and layered source files for future edits.

Acceptance criteria
• Branding dominates the design—logo placement, colour hierarchy, and visual storytelling read clearly within three seconds.
• Final artwork passes a test print at 300 dpi with no pixelation or alignment issues.
• All colours converted to CMYK with Pantone call-outs where spot colours are required.

Messaging such as product details or usage instructions can be integrated once the core brand layout is approved, so please leave flexible space for that content. A keen eye for typography, sustainable material suggestions, and experience working with printers will be highly valued.