Branding & Catalog Creation for EMA PACK
Budget: €250 – €750 EUR
PROJECT BRIEF: Corporate Identity & Product Catalog for "EMA PACK"
1. PROJECT SUMMARY We are launching EMA PACK, a new division of EMA Automazione, specializing in industrial vacuum packaging machines for the Food & Hygiene sector. We need a complete coordinate image (Logo, Icons, Colors) and a professional 30-40 page product catalog that reflects our premium engineering positioning.
2. BRAND DNA (Strategic Foundation) Please read this section carefully to understand the soul of our brand.
A. Brand Essence EMA PACK is the engineering partner that ensures operational continuity, simplicity of use, and reliable performance. We don’t just build machines; we build trust.
Key drivers: Mechanical precision, Productive reliability, Technology that simplifies, Closeness to the customer.
B. Our Purpose To bring food manufacturers machines that really work, every day, without stopping. We empower food manufacturers with reliable, smart, and accessible engineering solutions.
C. Vision & Mission
Vision: To become the European benchmark for reliability and smart automation in food packaging.
Mission: To design solutions that combine high performance with easy maintenance and optimized consumption. We support the client throughout the entire machine lifecycle.
D. Brand Values (The "EMA Way")
Reliability: Every machine must work, always.
Precision: Clean engineering, thought out in every detail.
Simplicity: Understandable technology, logical access, zero unnecessary complexity.
Support: We are close to the customer at all times.
Useful Innovation: No technology for its own sake, only what generates real value.
Transparency: Clear data, measurable performance.
E. Brand Personality & Tone of Voice
We are: Professional but not rigid; Technical but understandable; Solid but modern; Welcoming but essential.
Tone: Clear, engineering-focused, concrete, approachable.
Brand Promise: "Machines that never leave you alone."
3. SCOPE OF WORK & DELIVERABLES
A. Logo Design (EMA PACK)
Objective: Create a logo that evolves from the parent brand (EMA Automazione) but fits the Food Industry.
Style: It must convey hygiene, robustness, and safety ("Safe & In Control").
Must-Have: Needs to look good on stainless steel machines.
B. Custom Icon Set Create a consistent, minimalist vector icon set for our machine functions and digital ecosystem.
Machine Functions: Vacuum, Sealing, Gas Flush, Shrinking, Drying, Easy Wash.
Digital Ecosystem Icons:
EMA Machine Care: Portal for operators with manuals, video, AI.
EMA Predict: Advanced predictive maintenance module.
EMA Smart Care: Smart service contracts.
C. Product Catalog (30-40 Pages)
Concept: The layout must reflect our values of Transparency and Simplicity.
Style: "Clean Engineering." Use white space to communicate hygiene. Avoid chaotic layouts.
Key Content:
Machine Lines: Chamber vacuum, Shrink tunnels, Tray sealers.
The Ecosystem: Dedicated sections for Machine Care and Predict, explaining how we support the client.
Why EMA: Highlight "Operational Continuity" and "Easy Maintenance".
4. DESIGN REFERENCES & COMPETITORS
VISUAL STYLE (DO THIS): Please use the following competitors as your main aesthetic inspiration (Minimalist, Clean, High-End):
Saccardo: https://saccardo.com/
ItalianPack: https://www.italianpack.com/
FUNCTIONAL REFERENCE (CHECK INFO ONLY): Use this competitor ONLY to see the list of machines and icons required. DO NOT copy their design style (it is too old/crowded for us):
BMB Pack: https://bmbpack.com/
Icon Reference Link: https://bmbpack.com/macchine/sc-1200-xxl/ (Please check the icons on the product page and dropdown menus for the full list).
5. TECHNICAL REQUIREMENTS
Format: Adobe Illustrator (AI/EPS) for Logo/Icons; Adobe InDesign (INDD) for the Catalog.
Images: We will provide high-quality photos later. Please use placeholders for the initial layout.
Language: The catalog text will be in English/Italian (we will provide copy).
1. PROJECT SUMMARY We are launching EMA PACK, a new division of EMA Automazione, specializing in industrial vacuum packaging machines for the Food & Hygiene sector. We need a complete coordinate image (Logo, Icons, Colors) and a professional 30-40 page product catalog that reflects our premium engineering positioning.
2. BRAND DNA (Strategic Foundation) Please read this section carefully to understand the soul of our brand.
A. Brand Essence EMA PACK is the engineering partner that ensures operational continuity, simplicity of use, and reliable performance. We don’t just build machines; we build trust.
Key drivers: Mechanical precision, Productive reliability, Technology that simplifies, Closeness to the customer.
B. Our Purpose To bring food manufacturers machines that really work, every day, without stopping. We empower food manufacturers with reliable, smart, and accessible engineering solutions.
C. Vision & Mission
Vision: To become the European benchmark for reliability and smart automation in food packaging.
Mission: To design solutions that combine high performance with easy maintenance and optimized consumption. We support the client throughout the entire machine lifecycle.
D. Brand Values (The "EMA Way")
Reliability: Every machine must work, always.
Precision: Clean engineering, thought out in every detail.
Simplicity: Understandable technology, logical access, zero unnecessary complexity.
Support: We are close to the customer at all times.
Useful Innovation: No technology for its own sake, only what generates real value.
Transparency: Clear data, measurable performance.
E. Brand Personality & Tone of Voice
We are: Professional but not rigid; Technical but understandable; Solid but modern; Welcoming but essential.
Tone: Clear, engineering-focused, concrete, approachable.
Brand Promise: "Machines that never leave you alone."
3. SCOPE OF WORK & DELIVERABLES
A. Logo Design (EMA PACK)
Objective: Create a logo that evolves from the parent brand (EMA Automazione) but fits the Food Industry.
Style: It must convey hygiene, robustness, and safety ("Safe & In Control").
Must-Have: Needs to look good on stainless steel machines.
B. Custom Icon Set Create a consistent, minimalist vector icon set for our machine functions and digital ecosystem.
Machine Functions: Vacuum, Sealing, Gas Flush, Shrinking, Drying, Easy Wash.
Digital Ecosystem Icons:
EMA Machine Care: Portal for operators with manuals, video, AI.
EMA Predict: Advanced predictive maintenance module.
EMA Smart Care: Smart service contracts.
C. Product Catalog (30-40 Pages)
Concept: The layout must reflect our values of Transparency and Simplicity.
Style: "Clean Engineering." Use white space to communicate hygiene. Avoid chaotic layouts.
Key Content:
Machine Lines: Chamber vacuum, Shrink tunnels, Tray sealers.
The Ecosystem: Dedicated sections for Machine Care and Predict, explaining how we support the client.
Why EMA: Highlight "Operational Continuity" and "Easy Maintenance".
4. DESIGN REFERENCES & COMPETITORS
VISUAL STYLE (DO THIS): Please use the following competitors as your main aesthetic inspiration (Minimalist, Clean, High-End):
Saccardo: https://saccardo.com/
ItalianPack: https://www.italianpack.com/
FUNCTIONAL REFERENCE (CHECK INFO ONLY): Use this competitor ONLY to see the list of machines and icons required. DO NOT copy their design style (it is too old/crowded for us):
BMB Pack: https://bmbpack.com/
Icon Reference Link: https://bmbpack.com/macchine/sc-1200-xxl/ (Please check the icons on the product page and dropdown menus for the full list).
5. TECHNICAL REQUIREMENTS
Format: Adobe Illustrator (AI/EPS) for Logo/Icons; Adobe InDesign (INDD) for the Catalog.
Images: We will provide high-quality photos later. Please use placeholders for the initial layout.
Language: The catalog text will be in English/Italian (we will provide copy).