Branding Assessment, Menu Innovation, and Pricing Research via Customer Survey for Southwest Pizza QSR Chain
Budget: $5,000 – $10,000 USD
MUST BE USA BASED
Overview:
A regional quick-service restaurant (QSR) pizza chain operating in the Southwest US seeks a qualified agency or firm to conduct comprehensive market research focused on assessing current brand equity, identifying opportunities for menu innovation, and gauging customer willingness to pay for new offerings. The project will involve designing and executing a customer survey targeted at the chain's existing customer base (list to be provided by the client), analyzing results, and delivering actionable insights to inform branding strategy and menu development.
Key Objectives:
Measure brand equity (awareness, perception, loyalty, associations).
Explore customer preferences for new menu items and innovations.
Determine pricing sensitivity and willingness to pay.
Provide recommendations for enhancing brand positioning and driving growth.
Target Audience: Existing customers of the chain (customer list provided for survey distribution).
Timeline: Project must be completed within one week from award (ASAP start preferred). Bids must confirm ability to meet this aggressive timeframe.
Budget: To be proposed by vendor (indicative range expected based on scope).
Deliverables: Survey design, data collection, analysis, final report with insights and recommendations.
Overview:
A regional quick-service restaurant (QSR) pizza chain operating in the Southwest US seeks a qualified agency or firm to conduct comprehensive market research focused on assessing current brand equity, identifying opportunities for menu innovation, and gauging customer willingness to pay for new offerings. The project will involve designing and executing a customer survey targeted at the chain's existing customer base (list to be provided by the client), analyzing results, and delivering actionable insights to inform branding strategy and menu development.
Key Objectives:
Measure brand equity (awareness, perception, loyalty, associations).
Explore customer preferences for new menu items and innovations.
Determine pricing sensitivity and willingness to pay.
Provide recommendations for enhancing brand positioning and driving growth.
Target Audience: Existing customers of the chain (customer list provided for survey distribution).
Timeline: Project must be completed within one week from award (ASAP start preferred). Bids must confirm ability to meet this aggressive timeframe.
Budget: To be proposed by vendor (indicative range expected based on scope).
Deliverables: Survey design, data collection, analysis, final report with insights and recommendations.