Brand Strategy + Visual Identity for APT Tax Accountants (UK-based)
Budget: £3,000 – £5,000 GBP
About Us
APT Tax Accountants is a UK-based accounting firm specialising in tax planning, financial compliance, and advisory services for individuals, small businesses, and property investors. We are part of the APT Group (which includes APT Developments and APT Renovations), and are seeking to refine our brand positioning and identity as we prepare for broader digital growth and cross-promotion across our group.
This project will focus solely on APT Tax Accountants, with a potential to collaborate on other brands if successful.
Project Goals
- Create a distinctive brand strategy that reflects our expertise, reliability, and client-first mindset
- Establish a visual identity that is professional, modern, and trustworthy
- Ensure messaging is relevant for UK-based individuals and SMEs, especially those with property-related tax needs
- Differentiate APT from typical high-street accountancy firms and online-only disruptors
Deliverables
1. Brand Strategy
- Customer discovery session (we can support with insights if needed)
- Competitor + market positioning review (UK market)
- Audience segmentation and refinement of core personas
- Brand story, mission, vision, and values
- Tone of voice and personality definition
- Messaging framework (incl. elevator pitch, value proposition, headline/CTA examples)
2. Visual Identity
- Logo design (primary + secondary lockups, icon, favicon)
- Colour palette
-Typography system
- Brand assets (iconography or visual devices if appropriate)
- Brand guidelines (PDF or Notion doc – ideally 10–20 pages)
Ideal Candidate
- UK-based freelancer or brand consultant (As needs full understanding of the UK Financial market)
- Proven experience with professional services, ideally financial, legal, or property sectors
- Can lead discovery, advise strategically, and translate insights into design
- Portfolio of relevant brand strategy + identity projects
- Able to work collaboratively with our in-house Head of Marketing
APT Tax Accountants is a UK-based accounting firm specialising in tax planning, financial compliance, and advisory services for individuals, small businesses, and property investors. We are part of the APT Group (which includes APT Developments and APT Renovations), and are seeking to refine our brand positioning and identity as we prepare for broader digital growth and cross-promotion across our group.
This project will focus solely on APT Tax Accountants, with a potential to collaborate on other brands if successful.
Project Goals
- Create a distinctive brand strategy that reflects our expertise, reliability, and client-first mindset
- Establish a visual identity that is professional, modern, and trustworthy
- Ensure messaging is relevant for UK-based individuals and SMEs, especially those with property-related tax needs
- Differentiate APT from typical high-street accountancy firms and online-only disruptors
Deliverables
1. Brand Strategy
- Customer discovery session (we can support with insights if needed)
- Competitor + market positioning review (UK market)
- Audience segmentation and refinement of core personas
- Brand story, mission, vision, and values
- Tone of voice and personality definition
- Messaging framework (incl. elevator pitch, value proposition, headline/CTA examples)
2. Visual Identity
- Logo design (primary + secondary lockups, icon, favicon)
- Colour palette
-Typography system
- Brand assets (iconography or visual devices if appropriate)
- Brand guidelines (PDF or Notion doc – ideally 10–20 pages)
Ideal Candidate
- UK-based freelancer or brand consultant (As needs full understanding of the UK Financial market)
- Proven experience with professional services, ideally financial, legal, or property sectors
- Can lead discovery, advise strategically, and translate insights into design
- Portfolio of relevant brand strategy + identity projects
- Able to work collaboratively with our in-house Head of Marketing