Brand and Packaging Development, Annapurna Foods
Budget: ₹600 – ₹1,500 INR
Project Title: Brand Identity & Packaging Design for Annapurna Foods
Project Summary:
We are seeking a talented graphic designer to create a complete brand identity package, including a logo and packaging design for our company, Annapurna Foods and Organic Farms Pvt. Ltd. Our brand is built on the principles of purity, tradition, and natural nourishment. We have a clear vision for the design, and we need a professional to bring it to life.
1. About Our Company
Company Name: Annapurna Foods and Organic Farms Pvt. Ltd.
Tagline: "Naturally Sweet"
Brand Story: Our brand is inspired by the goddess of nourishment, Annapurna. We believe in providing wholesome, organic goodness that honors traditional farming practices. Our products are sourced sustainably to support both our customers' well-being and the health of the planet. We aim to offer a pure, unrefined sweetness that connects back to nature.
2. The Vision: Logo & Branding
We have a specific, story-driven concept for our logo that we would like you to execute.
Core Concept: The logo should feature a "kalash" (auspicious pot) as the central element.
Symbolic Elements: The kalash should be shown overflowing with a bounty of our key products:
Sugarcane stalks and leaves
A sheaf of wheat
A pile of rice grains
Style & Tone:
The style must be symbolic and story-driven.
It should feel classic and traditional, not modern, minimalist, or overly stylized.
The overall feel should be one of abundance, nourishment, and authenticity.
Color Palette: We prefer a rich, earthy color palette that includes:
Warm browns and terracotta for the pot and text
Golden yellows for the jaggery and grains
Natural green for the sugarcane leaves
3. Packaging Design Requirements
We need packaging designs for our two primary jaggery products, ensuring a consistent look and feel across both.
A. Annapurna Gud Jaggery Powder (250g Pouch)
Format: Resealable stand-up pouch with a matte finish.
Front Panel:
Prominent placement of the final logo.
Product name: "Annapurna Gud"
Product type: "Jaggery Powder"
Tagline: "Naturally Sweet"
A small, transparent window to show the product inside.
Back Panel:
A section for the brand story.
Key benefits listed in bullet points (e.g., "100% Organic," "Rich in Minerals," "No Artificial Additives").
Nutritional information table.
Space for organic certification logos and a barcode.
B. Annapurna Gud Jaggery Cubes (250g Square Box)
Format: Square carton box with a natural, earthy paper texture and a matte finish.
Design: The design should be an extension of the pouch design, using the same logo, font, and color palette to ensure brand consistency. The design should convey a premium, high-quality product.
Visuals: A simple, elegant design on the front. A few cubes should be shown on the packaging or in a small window to showcase the product.
4. Required Deliverables
We require all final files in the following formats:
Logo: Vector files (AI, EPS) and high-resolution raster files (PNG with a transparent background, JPEG) for both print and digital use.
Packaging: Editable source files (AI or PSD) for both the pouch and the box, ready for print.
Project Summary:
We are seeking a talented graphic designer to create a complete brand identity package, including a logo and packaging design for our company, Annapurna Foods and Organic Farms Pvt. Ltd. Our brand is built on the principles of purity, tradition, and natural nourishment. We have a clear vision for the design, and we need a professional to bring it to life.
1. About Our Company
Company Name: Annapurna Foods and Organic Farms Pvt. Ltd.
Tagline: "Naturally Sweet"
Brand Story: Our brand is inspired by the goddess of nourishment, Annapurna. We believe in providing wholesome, organic goodness that honors traditional farming practices. Our products are sourced sustainably to support both our customers' well-being and the health of the planet. We aim to offer a pure, unrefined sweetness that connects back to nature.
2. The Vision: Logo & Branding
We have a specific, story-driven concept for our logo that we would like you to execute.
Core Concept: The logo should feature a "kalash" (auspicious pot) as the central element.
Symbolic Elements: The kalash should be shown overflowing with a bounty of our key products:
Sugarcane stalks and leaves
A sheaf of wheat
A pile of rice grains
Style & Tone:
The style must be symbolic and story-driven.
It should feel classic and traditional, not modern, minimalist, or overly stylized.
The overall feel should be one of abundance, nourishment, and authenticity.
Color Palette: We prefer a rich, earthy color palette that includes:
Warm browns and terracotta for the pot and text
Golden yellows for the jaggery and grains
Natural green for the sugarcane leaves
3. Packaging Design Requirements
We need packaging designs for our two primary jaggery products, ensuring a consistent look and feel across both.
A. Annapurna Gud Jaggery Powder (250g Pouch)
Format: Resealable stand-up pouch with a matte finish.
Front Panel:
Prominent placement of the final logo.
Product name: "Annapurna Gud"
Product type: "Jaggery Powder"
Tagline: "Naturally Sweet"
A small, transparent window to show the product inside.
Back Panel:
A section for the brand story.
Key benefits listed in bullet points (e.g., "100% Organic," "Rich in Minerals," "No Artificial Additives").
Nutritional information table.
Space for organic certification logos and a barcode.
B. Annapurna Gud Jaggery Cubes (250g Square Box)
Format: Square carton box with a natural, earthy paper texture and a matte finish.
Design: The design should be an extension of the pouch design, using the same logo, font, and color palette to ensure brand consistency. The design should convey a premium, high-quality product.
Visuals: A simple, elegant design on the front. A few cubes should be shown on the packaging or in a small window to showcase the product.
4. Required Deliverables
We require all final files in the following formats:
Logo: Vector files (AI, EPS) and high-resolution raster files (PNG with a transparent background, JPEG) for both print and digital use.
Packaging: Editable source files (AI or PSD) for both the pouch and the box, ready for print.