Brand Messaging & Identity Refinement
Budget: €250 – €750 EUR
I’m building AETERNUM (the latin word for "everlasting"), a premium clothing label inspired by Roman heritage and ancient architecture. The logo is a minimalistic ionic pillar—our symbol for “everlasting”—and every garment is produced only with organic or recycled materials. Our core pillars are heritage, integrity, and purpose, and I need those ideas to resonate clearly in every touch-point of the brand.
Here’s what I’m looking for:
• Brand messaging and positioning
– A concise brand story and one-sentence positioning statement that place AETERNUM in the premium, purpose-driven fashion space.
– Key messages and tone-of-voice guidelines I can hand straight to my copywriter and social team.
• Visual identity refinement
– A refined earthy-tone color palette that harmonises with the existing ionic-pillar logo while signalling sustainability and modern luxury.
– A typography system (primary + secondary fonts) that balances classic Roman elegance with clean, contemporary readability, including usage rules for print, web, and packaging.
I’ll share the current logo, palette, and a short creative brief once we start. Final deliverables should be supplied in an editable brand guideline PDF (or similar) plus source files for palette swatches and font recommendations.
If you have a track record crafting soulful, purpose-led fashion brands, I’d love to see how you’d give AETERNUM the enduring voice and visual cohesion it deserves.
// Mauro, CEO & Founder
Here’s what I’m looking for:
• Brand messaging and positioning
– A concise brand story and one-sentence positioning statement that place AETERNUM in the premium, purpose-driven fashion space.
– Key messages and tone-of-voice guidelines I can hand straight to my copywriter and social team.
• Visual identity refinement
– A refined earthy-tone color palette that harmonises with the existing ionic-pillar logo while signalling sustainability and modern luxury.
– A typography system (primary + secondary fonts) that balances classic Roman elegance with clean, contemporary readability, including usage rules for print, web, and packaging.
I’ll share the current logo, palette, and a short creative brief once we start. Final deliverables should be supplied in an editable brand guideline PDF (or similar) plus source files for palette swatches and font recommendations.
If you have a track record crafting soulful, purpose-led fashion brands, I’d love to see how you’d give AETERNUM the enduring voice and visual cohesion it deserves.
// Mauro, CEO & Founder