Brand Identity Redesign: Logo, Brand Book, Iconography, and Typography
Budget: ₹600 – ₹1,500 INR
This project requires a complete overhaul of our visual identity to create a cohesive, professional brand ecosystem. We need a designer to redevelop our existing logo concept and establish a robust set of brand assets. The final deliverables will directly guide our digital presence and physical packaging layouts.
Scope of Work:
Logo Redevelopment: Transform our current logo into a versatile system featuring primary, secondary stacked, and simplified sub-mark variations.
Typography Framework: Conduct font ideation to select a distinct typeface pairing for headings and body text, including definitive rules for hierarchy and scaling.
Custom Iconography: Design a scalable, cohesive icon set that matches the new logo aesthetic for use across web interfaces and product packaging.
Comprehensive Brand Book: Compile all assets into a polished PDF guideline detailing logo clear space, correct/incorrect usage, typography rules, and an exact color palette using HEX, RGB, and CMYK codes.
Final Deliverables: Provide all source vector files (AI, EPS), web-ready formats (PNG, SVG, JPEG), the completed Brand Book PDF, and all necessary font assets.
Scope of Work:
Logo Redevelopment: Transform our current logo into a versatile system featuring primary, secondary stacked, and simplified sub-mark variations.
Typography Framework: Conduct font ideation to select a distinct typeface pairing for headings and body text, including definitive rules for hierarchy and scaling.
Custom Iconography: Design a scalable, cohesive icon set that matches the new logo aesthetic for use across web interfaces and product packaging.
Comprehensive Brand Book: Compile all assets into a polished PDF guideline detailing logo clear space, correct/incorrect usage, typography rules, and an exact color palette using HEX, RGB, and CMYK codes.
Final Deliverables: Provide all source vector files (AI, EPS), web-ready formats (PNG, SVG, JPEG), the completed Brand Book PDF, and all necessary font assets.