Brand Identity & Packaging Design
Budget: $30 – $250 USD
I’m building a new brand that has to resonate with both end-consumers and business buyers, and I need a seasoned creative partner to translate our vision into a cohesive identity. The core of the assignment is a complete set of brand guidelines that clearly defines tone of voice, colour palette, typography, imagery style and usage rules. Alongside that, I need product and packaging concepts that bring the guidelines to life across real-world touchpoints.
You’ll be free to explore ideas, but I expect thinking that is strategic as well as beautiful—every design choice should ladder back to the brand promise and work equally well in retail, e-commerce and B2B sales material. Adobe Illustrator, InDesign, Photoshop (or comparable professional tools) are the natural workspace for this project, and final files should be delivered in editable, print-ready and web-optimised formats.
Key deliverables
• Comprehensive brand guidelines document (PDF + source files)
• At least three distinct packaging design directions presented as mock-ups
• Finalised packaging artwork for the chosen direction, ready for print
I’ll provide the positioning statement, competitor references and any existing assets the moment we kick off. Looking forward to seeing how you push the creative boundaries while keeping the brand commercially grounded.
You’ll be free to explore ideas, but I expect thinking that is strategic as well as beautiful—every design choice should ladder back to the brand promise and work equally well in retail, e-commerce and B2B sales material. Adobe Illustrator, InDesign, Photoshop (or comparable professional tools) are the natural workspace for this project, and final files should be delivered in editable, print-ready and web-optimised formats.
Key deliverables
• Comprehensive brand guidelines document (PDF + source files)
• At least three distinct packaging design directions presented as mock-ups
• Finalised packaging artwork for the chosen direction, ready for print
I’ll provide the positioning statement, competitor references and any existing assets the moment we kick off. Looking forward to seeing how you push the creative boundaries while keeping the brand commercially grounded.