Brand Identity & Instagram Strategy
Budget: ₹1,500 – ₹12,500 INR
My immediate priority is to refine the brand’s visual language and translate it into a results-driven Instagram presence. The colour palette needs tightening so every touch-point feels unmistakably ours, and I want that cohesion to fuel brand recognition as we scale.
Beyond aesthetics, I’m keen to uncover niche segments and competitive gaps, then weave those insights into a strategy that keeps the feed and Stories purposeful, engaging, and on-brand. Instagram is the sole social channel in scope for now, so the plan should dive deep—content pillars, posting cadence, hashtag sets, and growth tactics backed by clear KPIs.
Deliverables
• Refreshed colour palette with usage guidelines (HEX, RGB, CMYK, accessibility notes)
• Snapshot audit of competitors and niche opportunities
• Brand positioning statement + audience personas
• Instagram strategy deck: content themes, calendar template, asset specs, performance metrics
• 5 sample posts (static or reel storyboard) showing the new look in action
Acceptance criteria
• Visual assets align with the new palette in a consistent, recognisable manner
• Strategy directly supports the goal of enhancing brand recognition, evidenced by measurable milestones (e.g., follower growth %, engagement rate targets)
Source files in Figma or Adobe format are required alongside PDFs ready for immediate team hand-off.
Beyond aesthetics, I’m keen to uncover niche segments and competitive gaps, then weave those insights into a strategy that keeps the feed and Stories purposeful, engaging, and on-brand. Instagram is the sole social channel in scope for now, so the plan should dive deep—content pillars, posting cadence, hashtag sets, and growth tactics backed by clear KPIs.
Deliverables
• Refreshed colour palette with usage guidelines (HEX, RGB, CMYK, accessibility notes)
• Snapshot audit of competitors and niche opportunities
• Brand positioning statement + audience personas
• Instagram strategy deck: content themes, calendar template, asset specs, performance metrics
• 5 sample posts (static or reel storyboard) showing the new look in action
Acceptance criteria
• Visual assets align with the new palette in a consistent, recognisable manner
• Strategy directly supports the goal of enhancing brand recognition, evidenced by measurable milestones (e.g., follower growth %, engagement rate targets)
Source files in Figma or Adobe format are required alongside PDFs ready for immediate team hand-off.